Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although...
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content...
Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited...
customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place...
Content Marketing and Improv: How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe’ series, I’ve had a blast discussing...
Content Marketing Humor: Batman & Hotwheels! Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11,...
Business Storytelling and Why it Matters I have done two great panels on storytelling recently. The first on the Hero’s Journey with Michael Margolis and...
Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are....
On May 28th, I had such a great time chatting with one of my favorite authors, Annette Simmons, about business storytelling for better results....
How to Grow Your Business with Facebook Marketing On June 21st, I had the pleasure of chatting with Facebook marketer and fellow improviser, Andrea Vahl....
I was asked recently by a few people at a speaking engagement on how to use humor in a meaningful way with customers and...
On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my...
Note: this is a condensed article based on Kathy’s ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human!...
Better Selling Starts with Better Marketing Storytelling Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re…
On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last...
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this…
Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don’t know a person well, you don’t...
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and...
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40%...
David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David...