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Kathy Klotz-Guest

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.

Things Companies Do to Ruin Storytelling Success

This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although...

Financial Marketers: Conservative Does Not Mean Boring!

Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content...

How to Keep Your Content Playful and Fun

Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited...

Customer Engagement and Vulnerability: Showing a Little Leg Makes People Share

customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place...

Content Marketing and Improv

Content Marketing and Improv: How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe’ series, I’ve had a blast discussing...

Content Marketing Humor: My Talk at FunnyBizz (Video)

Content Marketing Humor: Batman & Hotwheels! Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11,...

Business Storytelling: Two Great (Video) Panels

Business Storytelling and Why it Matters I have done two great panels on storytelling recently. The first on the Hero’s Journey with Michael Margolis and...

How to Create Unforgettable Content Your Audience Would Miss

Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are....

Better Business Storytelling: Podcast with Annette Simmons

On May 28th, I had such a great time chatting with one of my favorite authors, Annette Simmons, about business storytelling for better results....

Get the Most From Your Facebook Marketing: Podcast with Andrea Vahl

How to Grow Your Business with Facebook Marketing On June 21st, I had the pleasure of chatting with Facebook marketer and fellow improviser, Andrea Vahl....

Communicate with Meaning and Humor

I was asked recently by a few people at a speaking engagement on how to use humor in a meaningful way with customers and...

Why People Share: A Shareology Podcast with Bryan Kramer

On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my...

Three Big Ways Humor in Advertising Can Drive Marketing Success

Note: this is a condensed article based on Kathy’s ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human!...

Differentiation Through Storytelling: Once Upon a Time

Better Selling Starts with Better Marketing Storytelling Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re…

Neuromarketing Persuasion – A Chat with Roger Dooley

On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last...

Content Marketing Funnel: Podcast with Jason Miller

Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this…

Worst Business Pick-Up Lines on LinkedIn

Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don’t know a person well, you don’t...

Product Design with Applied Improvisation

On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and...

Forget Products, Sell Hope

In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40%...

FunnyBizz Conference: A Humor in Marketing Movement

David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David...

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