Kathy Klotz-Guest

Financial Marketers: Conservative Does Not Mean Boring!

Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This wasn’t about being funny – it was about using principles...

How to Keep Your Content Playful and Fun

Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic. How to Keep Your Content Fun and…

Customer Engagement and Vulnerability: Showing a Little Leg Makes People Share

customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place of empathy and vulnerability something magic happens. Vulnerability is a powerful thing in storytelling because it creates a human connection...

Content Marketing and Improv

Content Marketing and Improv: How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe’ series, I’ve had a blast discussing how to generate new ideas for content marketing using improvisation techniques. I’ve been joined by two marketing friends, Gary Ware...

Content Marketing Humor: My Talk at FunnyBizz (Video)

Content Marketing Humor: Batman & Hotwheels! Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11, 2015. There were so many great presentations that day – all advancing the idea of eradicating boring marketing by bringing...

Business Storytelling: Two Great (Video) Panels

Business Storytelling and Why it Matters I have done two great panels on storytelling recently. The first on the Hero’s Journey with Michael Margolis and Brian Carter. The second panel was on business storytelling with marketers including: Brian Carter, Tamsen Webster and Felicia Slattery. Both...

How to Create Unforgettable Content Your Audience Would Miss

Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are. Digital Overload: Image Source by mkhmarketing CC by 2.0 That means most of…

Better Business Storytelling: Podcast with Annette Simmons

On May 28th, I had such a great time chatting with one of my favorite authors, Annette Simmons, about business storytelling for better results. She is a storyteller extraordinaire, a heck of a lot of fun to chat with (she has a great Southern...

Get the Most From Your Facebook Marketing: Podcast with Andrea Vahl

How to Grow Your Business with Facebook Marketing On June 21st, I had the pleasure of chatting with Facebook marketer and fellow improviser, Andrea Vahl. We chat about how to grow your business with Facebook, what’s new in terms of changes for the social media...

Communicate with Meaning and Humor

I was asked recently by a few people at a speaking engagement on how to use humor in a meaningful way with customers and prospects. Great question. So here’s my answer (I answered in person, too!). I believe strongly that everyone can communicate with...

Why People Share: A Shareology Podcast with Bryan Kramer

On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people share content. I heard him speak on this topic...

Three Big Ways Humor in Advertising Can Drive Marketing Success

Note: this is a condensed article based on Kathy’s ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. There...

Differentiation Through Storytelling: Once Upon a Time

Better Selling Starts with Better Marketing Storytelling Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay dividends: according to recent Stanford research, stories are remembered up to 22 times more…

Neuromarketing Persuasion – A Chat with Roger Dooley

On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion and what marketers must do differently. Neuromarketing with Roger Dooley…

Content Marketing Funnel: Podcast with Jason Miller

Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of “Welcome to the Funnel.” Follow KathyFollow Jason Tips From the Podcast 1.…

Worst Business Pick-Up Lines on LinkedIn

Worst Business Pick-Up Lines (source: duckhits.com) Dating is a a lot like building a business relationship. When you don’t know a person well, you don’t jump straight into trying to seal the deal. Remember the guy or girl that gives way too much information to...

Product Design with Applied Improvisation

On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from our conversation: 1. At the heart of improv and product…

Forget Products, Sell Hope

In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of fear, not hope. The American public overall is split...

FunnyBizz Conference: A Humor in Marketing Movement

David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I met David at in San Francisco in June 2014 – the...

Be Indispensable to Customers: Be a Chief Simplification Officer

Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were struggling with and gave us a much-needed, relevant, inspiring and simple framework.’ That is one of the greatest compliments I…

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