Kathy Klotz-Guest

Is it Human? Amazon’s Frustration-Free Packaging

Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting Wrap Rage. Just recently, Amazon.com announced it has 80,000 products...

Is it Human?

Welcome to a new post on my blog that I be updating regularly called, "Is it human?" We'll look at real marketing examples and assess the human quotient (or deficit!) in each. Not too long ago I was contacted by a company on the East...

All Marketing Communicates; Great Marketers Connect

We live in a world of noise and communications overload. Everyone communicates, and yet few of us actually connect at a meaningful level. This is especially true in marketing. Think of all the jargon-laden, industry buzzword-driven content we are barraged with every day. Blah, blah,...

Jobs’ Genius: Making Technology More Human

Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written about his contributions to movie animation, to computing and to music for years to come. His contributions were far reaching, and...

When it Comes to Content, Think Like A User

When you are planning your content strategy – whether it's video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask me how to create viral content. If I knew that,...

Ya-Who? Yahoo! and The Defining Power of “Story”

Recently, on September 6th, Yahoo! fired its latest CEO, Carol Bartz, in what has become an endless stream of attempts to pick itself up and redefine itself. I liked Carol and I like Yahoo! As I write this piece, I feel sadness. You see,...

Making Sales More Human

Are your sales efforts focused on meeting human needs, or does your sales team treat prospects as objects? If you don't know, you should. After all, it's your business at stake. Human-centered organizations focus on meeting customers' specific needs and goals. They discuss with people,...

Great Marketing Answers the “Why”

Leaders sell ideas and inspiration, not services. They are adept at answering "the Why" – why they do what they do. It is a fundamental human question. People often buy products and services based on a feeling of connection rather than on some objective,...

Keeping B2B Marketing Content Human

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans....

A More Human, Social Model of Co-Creation Gets Better Results

Improvisation is the ultimate, adaptable "social" model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. It's an idea whose time has come as co-created ideas, products, processes, business models, and processes for example...

New Posts