Kathy Klotz-Guest
Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.
Does Fun Matter in Sales and Marketing? Yes, and!
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ http://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After…
Is it Human? Amazon’s Frustration-Free Packaging
Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping...
Is it Human?
Welcome to a new post on my blog that I be updating regularly called, "Is it human?" We'll look at real marketing examples and...
All Marketing Communicates; Great Marketers Connect
We live in a world of noise and communications overload. Everyone communicates, and yet few of us actually connect at a meaningful level. This is...
Jobs’ Genius: Making Technology More Human
Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written...
When it Comes to Content, Think Like A User
When you are planning your content strategy – whether it's video, articles, whatever – step back and ask yourself: What makes great content, and...
Ya-Who? Yahoo! and The Defining Power of “Story”
Recently, on September 6th, Yahoo! fired its latest CEO, Carol Bartz, in what has become an endless stream of attempts to pick itself up...
Making Sales More Human
Are your sales efforts focused on meeting human needs, or does your sales team treat prospects as objects? If you don't know, you should....
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept at answering "the Why" – why they do what they do. It is a...
Keeping B2B Marketing Content Human
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content...
A More Human, Social Model of Co-Creation Gets Better Results
Improvisation is the ultimate, adaptable "social" model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the...