Product Story: Beyond Product Content – My Chat with Robert Rose
Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It’s time to go beyond the product story and product-focused content. Yes, product story matters – and yet it’s about so much more than that. It’s about how we make peoples’ lives better.
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Want to read more about product storytelling? Here you go!
