Beyond Product Content: A Chat with Robert Rose

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Product Story: Beyond Product Content – My Chat with Robert Rose

Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It’s time to go beyond the product story and product-focused content. Yes, product story matters – and yet it’s about so much more than that. It’s about how we make peoples’ lives better.

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Want to read more about product storytelling? Here you go!

Enjoy the Video

Republished with author's permission from original post.

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.

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