Product Story: Beyond Product Content – My Chat with Robert Rose
Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It’s time to go beyond the product story and product-focused content. Yes, product story matters – and yet it’s about so much more than that. It’s about how we make peoples’ lives better.
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[May 23-24; UK] Creating Value is getting attention from business, society, government and academics as it impacts ourselves, customers, stakeholders, and sustainability.
Steve Vargo, Stuart Hart, Irene Ng, Christian Gronroos, and Fujitsu Japan, Sanofi, Hughes, will speak. A networking platform between business and academics for Value Creation.