Kathy Klotz-Guest

Lighten Up Your Marketing! Seven Ways to Add Humor to Generate Conversation

A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples…

Seven Deadly Communication Sins

Communication SinsImage source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in...

Everybody Writes: My Podcast with Ann Handley

Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, Everybody Writes. One of my favorite content peeps, Ann is always fun to talk to. In this episode, we…

Differentiation: Drop Expected & Focus on Mix

Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to just one thing. It can, certainly. And there are...

Content Voice: What a Fun Country Song Can Teach Business

Content Voice Lessons from ‘Girl in a Country Song’ I am not a country music fan. Oh sure, there is the occasional song that makes me laugh, smile and sing along. I am, however, a fan of Tae and Maddie, a new blonde country duo...

Compelling Marketing Content with Jason Miller

Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty sure he wouldn’t describe himself this way (he’s humble), he’s a master…

What Makes Things Funny – What Marketers Can Learn

Much like Monty Python’s ‘Search for the Holy Grail,’ Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about on a ‘funny’ quest – or a quest for what’s funny. That’s a tall order. In this podcast, I had...

Buyer Story: Why You Must Get It Right

Every buyer has a story about his or her work, what’s wrong, what’s right and why he or she does what they do. Conversely, every company has a story they tell buyers about why they should buy. Sometimes, those stories don’t match. That’s an...

Executive Storytelling Leadership – Five Keys

As a marketer and storyteller, I love that storytelling has made a huge resurgence in the last few years: in pop culture, in business culture, and in social communications. Storytelling is essential to high-functioning organizational cultures, to building community, and to creating that shared...

The Big Marketing Question Your Company Must Nail

Source: Video Screen Shot The Big Marketing Question Your Company Must Nail It’s a comical scene right out of one of my favorite new shows, Silicon Valley, where I grew up (of course, it was mostly cherry and apricot orchards then, but hey…). The scene:…

Keeping Sales Human: A Podcast with Jill Konrath

Keeping Sales Human: Agile Selling in a Noisy, Busy World On May 22nd I had the pleasure of chatting with one my fave sales experts – and I don’t throw that term around liberally – Jill Konrath. Always a breath of fresh, no-nonsense Midwestern common...

Facebook Marketing Using Humor (Podcast)

Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a panel together talking about humor – a topic near and dear to…

Turn Jargon-Monoxide into Human Speak – Six Steps

Turn Jargon into Human Speak Source: Wikipedia.org Jargon. It’s the worst. We’ve all heard it, done it and regretted it after. Jargon is more than just lazy; it’s marketing air pollution. I call it “Jargon-monoxide poisoning” and it costs you more than you think. Jargon…

Four Ways to Tell a Bigger and Differentiated Company Story

Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it’s one of the most important, though underutilized, skills for leading today. And it’s not just about storytelling externally; it’s about rallying your...

Stop Comparing and Start Reframing Your Brand!

Cut the Crap! The “Er” of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking about their brands. In that piece, the author explains that start-ups (and other companies) too often rely on comparing themselves...

Parody: Why Most Brand Videos Suck and What You Can Do About It

Why Most Brand Videos Suck This parody video of a generic ad created by Dissolve.com (and republished by AdWeek.com) cracks me up. Dissolve took stock footage to create the ad based on Kendra Eash’s “This Is a Generic Brand Video” originally published on McSweeney’s. Generic…

Visual Storytelling Rules – A Chat with Ekaterina Walter

Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We had a blast talking about why visual storytelling matters (Ekaterina is the co-author of The Power of Visual Storytelling) and...

Podcast: How to Add Humor to Your Marketing

On today’s podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great – and there is no denying it. Even fun can be a huge benefit because it circumvents your audience’s logic filter and allows...

Content Marketing Lessons From Improv Comedy

As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make us better content marketers! I didn’t learn that in...

Content Marketing Secret Sauce? Your Human Voice

I love hot sauce. It’s my superfood crush. I’d declare it a food group if I could – and I may! It adds spice and flavor, and can turn something bland into something truly awesome. That gets me thinking about how every business has...

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