Kathy Klotz-Guest
Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.
Content Marketing Secret Sauce? Your Human Voice
I love hot sauce. It’s my superfood crush. I’d declare it a food group if I could – and I may! It adds spice...
Power Up Your Content Marketing in 2014 – My Chat with Ann Handley
Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief...
When Human Isn’t: The Latest CMO Buzzword
Marketing Human2Human – The Newest ‘Old’ Idea Sadly, ‘human’ has crossed into jargon-dom. In September 2013, I wrote about the latest CMO marketing buzzword - ...
The Human Story Behind The Technology – Microsoft’s Empowering People Ad
As a marketer who came out of high-tech, I’ve always believed that marketing is at its best when technology isn’t front and center. Technology...
Customer Stories Power Your Products—and Your Marketing
While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished. Some of the most...
Make Customers Feel Part of Something Bigger – How Tough Mudder Created Value by Creating a Movement
I admit it. I want to be one Tough Mudder because it represents grit, tenacity, and the best about competing in a hardcore athletic...
How to Create Your Content Marketing Garden
On Thursday, Jan 16th, I had a blast talking with my friend and SNCR.org colleague, John Cass, about content gardens on the podcast. What...
Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding...
How The New TV Spot for Intuit
That's right. Intuit's latest ad for TurboTax – that unsexy, boring accounting software – broke the mold. Finally. It's a great piece of storytelling....
Create a Better Customer Experience with One Change: Make a Content You-Turn
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that...
How Starbucks Built a Brand with a Soul
"It's not what you do; it's WHY you do it." – Starbucks' CEO Howard Schultz Source: Oprah.com Oprah Winfrey interviewed Howard Schultz recently (December 8th)…
Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett
On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to...
Telling Your Most Important Business Stories – My Chat with Michael Margolis of Get Storied
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He's a...
A Humorous Look at Entrepreneurship and Invaluable Marketing Lessons Along the Way
I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an...
Creating A Human Workplace for Actual People – My Chat with Liz Ryan
Today, I had the fun privilege of talking with my fave Workplace adviser, columnist Liz Ryan of the Human Workplace about how to make...
B2B Marketing Humor – Put the FUN in Funnel to Widen it
Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that*...
The ‘Differentiation’ Myth – Why Most Businesses Get it Wrong and How to Get it Right
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. But what makes you special...
Naked Storytelling for Entrepreneurs – Vulnerability Strengthens Purpose and Differentiation
As a storyteller and marketer, I'm constantly talking about the power of sharing your story. I meet lots of entrepreneurs who are changing the...
Want to Create Shareable Content? Make Your Customer the Hero!
Many companies focus on 'thought leadership' content that makes the company look great. That's about you. Here's a better way to actually get your audience...
The Newest CMO Buzzword with a Cause: Human
In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!….Stop...