Kathy Klotz-Guest

Power Up Your Content Marketing in 2014 – My Chat with Ann Handley

Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at MarketingProfs.com, about content marketing. Kathy Klotz-Guest on blogtalkradio.com 2014 Content Marketing Trends Content marketing isn’t new; however,…

When Human Isn’t: The Latest CMO Buzzword

Marketing Human2Human – The Newest ‘Old’ Idea Sadly, ‘human’ has crossed into jargon-dom. In September 2013, I wrote about the latest CMO marketing buzzword -  ‘human’ – based on Ad Age’s article. More recently, I’ve seen social media posts about human to human (Human2Human) as…

The Human Story Behind The Technology – Microsoft’s Empowering People Ad

As a marketer who came out of high-tech, I’ve always believed that marketing is at its best when technology isn’t front and center. Technology empowers people. It enables them to live better lives, to connect more fully, to take advantage of opportunities, to bring...

Customer Stories Power Your Products—and Your Marketing

While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished. Some of the most important storytelling, however, happens before and while the product is being built. The savviest designers know that telling the story...

Make Customers Feel Part of Something Bigger – How Tough Mudder Created Value by...

I admit it. I want to be one Tough Mudder because it represents grit, tenacity, and the best about competing in a hardcore athletic event: finding your capacity for being better. Create a Customer Movement Tough Mudder is a great example of marketing because the…

How to Create Your Content Marketing Garden

On Thursday, Jan 16th, I had a blast talking with my friend and SNCR.org colleague, John Cass, about content gardens on the podcast. What the hell is a content garden, anyway? Content Marketing Gardens A content garden is all the ways you develop content –…

Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat...

I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least 5 times to keep up his SNL-like co-hosting bonafides!...

How The New TV Spot for Intuit

That's right. Intuit's latest ad for TurboTax – that unsexy, boring accounting software – broke the mold. Finally. It's a great piece of storytelling. Here's why. It's never about your products and services. It's always about people and what your products and services allow people…

Create a Better Customer Experience with One Change: Make a Content You-Turn

Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I've always jokingly referred to as a 'Beaches'...

How Starbucks Built a Brand with a Soul

"It's not what you do; it's WHY you do it." – Starbucks' CEO Howard Schultz Source: Oprah.com Oprah Winfrey interviewed Howard Schultz recently (December 8th) on Super Soul Sunday about Starbucks, his new book and why building a company with a soul and conscience matters.…

Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett

On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to the needs of business to improve performance. This means accepting others ideas and adding onto them (vs. denying them) in...

Telling Your Most Important Business Stories – My Chat with Michael Margolis of Get...

I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He's a storyteller's storyteller. Michael, who does very few interviews (hey, he's the rare storytelling unicorn!), gave us a glimpse of how...

A Humorous Look at Entrepreneurship and Invaluable Marketing Lessons Along the Way

I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the inevitable stumbles along the otherwise romanticized path. She...

Creating A Human Workplace for Actual People – My Chat with Liz Ryan

Today, I had the fun privilege of talking with my fave Workplace adviser, columnist Liz Ryan of the Human Workplace about how to make a work situation work for humans! Bonus: we said 'Bullshit' a few times. Move over robots, it IS the era of...

B2B Marketing Humor – Put the FUN in Funnel to Widen it

Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it's unexpected – especially in B2B. One...

The ‘Differentiation’ Myth – Why Most Businesses Get it Wrong and How to Get...

Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. But what makes you special in your business rarely comes down to just one thing. It can, certainly. For most of us, however, it's usually...

Naked Storytelling for Entrepreneurs – Vulnerability Strengthens Purpose and Differentiation

As a storyteller and marketer, I'm constantly talking about the power of sharing your story. I meet lots of entrepreneurs who are changing the world with their vision – sometimes in a disruptive way with technology, and sometimes in more subtle ways with a...

Want to Create Shareable Content? Make Your Customer the Hero!

Many companies focus on 'thought leadership' content that makes the company look great. That's about you. Here's a better way to actually get your audience to participate and share content: make your customer the hero. Your products and services aren't the hero – they are…

The Newest CMO Buzzword with a Cause: Human

In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!….Stop with the marketing jargonstipation! Well, actually, I should back up and explain. I named my company – Keeping it Human…

Content Marketing Lessons From Cartoons: My Chat with Cartoonist Liza Donnelly

On Sept 19, I had the pleasure of chatting with The New Yorker cartoonist, author and TED speaker, Liza Donnelly about her craft on my podcast. My belief has always been that cartoons are content worth sharing and that marketers can learn a hell...

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