Natalie Yeadon
Leveraging virtual tools to get the most out of hybrid congresses
The COVID-19 pandemic turned virtual congresses from a relatively rare occurrence to a must-have in 2020. While we saw some attempts at hybrid and in-person events in 2021, 2022 was the year that hybrid congresses and conferences finally became a mainstay across the medical...
Top 10 things to consider when designing hybrid meetings
Although the Omicron variant of COVID-19 might have set back the full return to in-person meetings for now, there is no doubt that the future is hybrid. At Impetus Digital, we are slowly seeing more people inquire about our hybrid offerings and how to...
Virtual collaboration tools to reduce “digital overload”
A version of this article was previously published in the Journal of mHealth. The COVID-19 pandemic has substantially altered the ways we work, connect with family and friends, and attend meetings and events. By now, “Zoom fatigue”–i.e., tiredness, anxiety, or worry resulting from overusing Zoom and...
Top 10 Tips to Increase Engagement During Virtual Events
Based on 13 years of experience virtualizing life science meetings and events, here, I share my top 10 tips for increasing engagement during virtual events. 1. Don't just rely on static slides for presentations Don't get me wrong, slides get the job done. However, to…
Top 10 Tips for Running a Successful Virtual Event
The ways that pharmaceutical and scientific communities attend meetings and events completely changed in 2020. Virtual events are rapidly improving, as are the platforms that host them. Based on 13 years of experience with virtualizing meetings and events, here are my top 10 tips...
Top 10 Tips for Creating Company Culture in a Virtual World
For many companies, the transition from in-office to remote or flexible work at the beginning of the pandemic may have started off a bit rocky. However, a recent survey from LinkedIn shows that, among Canada’s newly remote workforce, the original concerns around a lack...
Top 10 Most Important Advisor Questions
Today, I would like to share the top 10 most important advisor questions that every Pharma brand team should keep in mind when designing virtual (or in-person) advisory board touchpoints. 1. Advisor Questions on Unmet Needs For example - what are the most important unmet needs of…
How Not to Turn Your Advisory Board into a Show & Tell
Planning an advisory board agenda can be a daunting task. There is often a lot of pressure to include every new program or tool that has been developed for your product. After all, it is not very often that you get your top customers...
Outcomes: Advisory Boards vs. Working Groups
In a previous blog about recruiting for an advisory board versus a working group, we summed up the difference between the two this way: an advisory group is put together to get opinions, while a working group is put together to get something done. These...
Recruiting for an advisory board versus a working group
The difference between an advisory board and a working group is simple: an advisory board is put together to get opinions, while a working group is put together to get something done. They’re two very different tasks that require two very different skill sets. The...
Interview: Neal Reizer on Customer Advisory Boards
As part of my Customer Advisory Board Expert Interview Series, I would like to share some of the ideas and insights shared by Neal Reizer, the Senior Vice-President of Revenue Cycle Management R&D at MedAssets-Precyse in Plano, Texas about the planning and execution of...
Tips on Running High Value Customer Advisory Boards
I recently had the privilege of interviewing Todd Kasenberg, the Principal of GuidingStar Communications and Consulting and a leading expert in the planning and execution of Customer Advisory Boards. Todd was able to share many of the insights and best practices that he has...
Why You Need a Customer Advisory Board
I recently came across a very poignant article written by Josh Patrick in the Huff Post entitled "Why You Need a Customer Advisory Board". As B2B Online Customer Advisory Board experts, we have experienced many of the observations that Josh has experienced in his...
The Power of Customer Advisory Boards for Business Building
It is an indisputable fact that small and medium sized enterprises (SMEs) contribute significantly to economic growth, job creation, innovation and business renewal. For these reasons, governments in several countries have made considerable efforts to facilitate the...