Natalie Yeadon

Top 10 Tips to Increase Engagement During Virtual Events

Based on 13 years of experience virtualizing life science meetings and events, here, I share my top 10 tips for increasing engagement during virtual events. 1. Don't just rely on static slides for presentations Don't get me wrong, slides get the job done. However, to…

Top 10 Tips for Running a Successful Virtual Event

The ways that pharmaceutical and scientific communities attend meetings and events completely changed in 2020. Virtual events are rapidly improving, as are the platforms that host them. Based on 13 years of experience with virtualizing meetings and events, here are my top 10 tips...

Top 10 Tips for Creating Company Culture in a Virtual World

For many companies, the transition from in-office to remote or flexible work at the beginning of the pandemic may have started off a bit rocky. However, a recent survey from LinkedIn shows that, among Canada’s newly remote workforce, the original concerns around a lack...

Top 10 Most Important Advisor Questions

Today, I would like to share the top 10 most important advisor questions that every Pharma brand team should keep in mind when designing virtual (or in-person) advisory board touchpoints. 1. Advisor Questions on Unmet Needs For example - what are the most important unmet needs of…

How Not to Turn Your Advisory Board into a Show & Tell

Planning an advisory board agenda can be a daunting task. There is often a lot of pressure to include every new program or tool that has been developed for your product. After all, it is not very often that you get your top customers...

Outcomes: Advisory Boards vs. Working Groups

In a previous blog about recruiting for an advisory board versus a working group, we summed up the difference between the two this way: an advisory group is put together to get opinions, while a working group is put together to get something done. These...

Recruiting for an advisory board versus a working group

The difference between an advisory board and a working group is simple: an advisory board is put together to get opinions, while a working group is put together to get something done. They’re two very different tasks that require two very different skill sets. The...

Interview: Neal Reizer on Customer Advisory Boards

As part of my Customer Advisory Board Expert Interview Series, I would like to share some of the ideas and insights shared by Neal Reizer, the Senior Vice-President of Revenue Cycle Management R&D at MedAssets-Precyse in Plano, Texas about the planning and execution of...

Tips on Running High Value Customer Advisory Boards

I recently had the privilege of interviewing Todd Kasenberg, the Principal of GuidingStar Communications and Consulting and a leading expert in the planning and execution of Customer Advisory Boards. Todd was able to share many of the insights and best practices that he has...

Why You Need a Customer Advisory Board

I recently came across a very poignant article written by Josh Patrick in the Huff Post entitled "Why You Need a Customer Advisory Board". As B2B Online Customer Advisory Board experts, we have experienced many of the observations that Josh has experienced in his...

The Power of Customer Advisory Boards for Business Building

It is an indisputable fact that small and medium sized enterprises (SMEs) contribute significantly to economic growth, job creation, innovation and business renewal. For these reasons, governments in several countries have made considerable efforts to facilitate the...

New Posts

CustomerThink