Natalie Yeadon
Natalie Yeadon
Natalie Yeadon has over 18 years' experience working in a variety of senior roles in the pharmaceutical industry. She is the Co-founder and CEO of Impetus Digital, where she specializes in helping life science clients virtualize their internal and external meetings and events.
Leveraging virtual tools to get the most out of hybrid congresses
The COVID-19 pandemic turned virtual congresses from a relatively rare occurrence to a must-have in 2020. While we saw some attempts at hybrid and...
Top 10 things to consider when designing hybrid meetings
Although the Omicron variant of COVID-19 might have set back the full return to in-person meetings for now, there is no doubt that the...
Virtual collaboration tools to reduce “digital overload”
A version of this article was previously published in the Journal of mHealth. The COVID-19 pandemic has substantially altered the ways we work, connect with family...
Top 10 Tips to Increase Engagement During Virtual Events
Based on 13 years of experience virtualizing life science meetings and events, here, I share my top 10 tips for increasing engagement during virtual...
Top 10 Tips for Running a Successful Virtual Event
The ways that pharmaceutical and scientific communities attend meetings and events completely changed in 2020. Virtual events are rapidly improving, as are the platforms...
Top 10 Tips for Creating Company Culture in a Virtual World
For many companies, the transition from in-office to remote or flexible work at the beginning of the pandemic may have started off a bit...
Top 10 Most Important Advisor Questions
Today, I would like to share the top 10 most important advisor questions that every Pharma brand team should keep in mind when designing virtual (or...
How Not to Turn Your Advisory Board into a Show & Tell
Planning an advisory board agenda can be a daunting task. There is often a lot of pressure to include every new program or tool...
Outcomes: Advisory Boards vs. Working Groups
In a previous blog about recruiting for an advisory board versus a working group, we summed up the difference between the two this way:...
Recruiting for an advisory board versus a working group
The difference between an advisory board and a working group is simple: an advisory board is put together to get opinions, while a working...
Interview: Neal Reizer on Customer Advisory Boards
As part of my Customer Advisory Board Expert Interview Series, I would like to share some of the ideas and insights shared by Neal...
Tips on Running High Value Customer Advisory Boards
I recently had the privilege of interviewing Todd Kasenberg, the Principal of GuidingStar Communications and Consulting and a leading expert in the planning and...
Why You Need a Customer Advisory Board
I recently came across a very poignant article written by Josh Patrick in the Huff Post entitled "Why You Need a Customer Advisory Board"....
The Power of Customer Advisory Boards for Business Building
It is an indisputable fact that small and medium sized enterprises (SMEs) contribute significantly to economic growth, job creation, innovation...