Anna Preston
How To Use Google Snippets To Reach A Larger Audience
With a crowded internet, getting your website noticed amongst the myriad of content can be challenging. However, getting your business ranked more highly by search engines will open up a wider audience of potential customers. If you want to rank on the first page of...
How to Make Your Website Landing Pages More Impactful
Never underestimate the benefits of an impactful landing page. It's your chance to make a great first impression, so it's undoubtedly worth getting it right. Site visitors need to feel informed but not overwhelmed. They should be able to see who you are, what...
Case Study: Conversion rate increased by 50% with one simple change
For anyone doubting the power of conversion rate optimisation to increase sales or leads in a relatively short time, I thought I’d share this client case study. I’ve been a digital marketing consultant for over 12 years but in recent years Conversion Rate Optimisation (CRO)...
Leveraging Every Idea in a Content Marketing Strategy
Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a...
Monitoring Separate Channels to Understand Web Traffic Better
You’re monitoring visits to your website closely and there is no better feeling than seeing a rise in traffic. It doesn’t matter what sort of business you run, the combination of web visitors and a well-designed website should positively impact your bottom line. So...
3 Pitfalls of Redesigning Your Business Website
No business wants a website that looks dated – even if the content on the website is popular, interesting and engaging, visitors in all industries expect a certain experience when they visit a website. Failing to deliver a good user experience could lose your...
Understanding Google Analytics Data for Greater Customer Insights
We’re all familiar with some of the data available in Google Analytics but are we using it as the rich asset it is, to better understand the customers visiting a business website? Of course, huge quantities of data can be overwhelming and there’s a...