Anna Preston
Anna Preston
Anna Preston is a business management consultant and small business coach at Problogineer. She advises SMEs at all stages from start-up through to established companies looking to accelerate growth with tailored coaching to develop better processes, target growth and improve customer experience. She has a Bachelor of Science (BSc) in International Business Management from the University of Bristol, UK.
How Small Businesses Can Measure Marketing Success That Matters
Measuring marketing success as a small business means focusing on the metrics that connect directly to your revenue, customer behavior and long-term growth.
Marketing a Business and Keeping Your Brain Sharp: Lessons from Chess and Complex Games
Effective marketing is often portrayed as a mix of creativity, data, and tools. In reality, it is also a demanding cognitive discipline. Marketers are...
Ethical Management: A Cornerstone of Sustainable Business
For many businesses, ethical management has been viewed as a "nice-to-have" but it is rapidly becoming a necessity as consumers demand more accountability, and...
Tracking the Trail: Understand Data Channels to Capture Early-Stage Customers
A quick look at Google Analytics for many websites shows that not all visitors behave the same. Some bounce almost immediately. Others linger, clicking...
Combining Remote Work with Face-to-Face Events
The world of work has changed – perhaps permanently – to one where not all employees are regularly based in the same location and...
Improving Future Marketing Projects By Learning Lessons From The Past
Marketing teams can significantly enhance their future project outcomes by systematically learning from past experiences. Establishing a robust "Lessons Learned" process is crucial for...
The long-term benefits of high-quality written content
I’ve always believed in the long-term benefits of genuinely good content on a website, but recently I had the opportunity to observe those benefits...
Using a Storytelling Narrative to Inspire, Engage and Deliver Results
All too often, meetings can be long and tedious processes. Staying focused can be tricky, and minds will wander to other things, which means...
Using an agile approach to improve outcomes in a website re-design project
For a recent website redesign and development project, we adopted an agile project management approach with 30-day planning phases broken down into weekly sprints....
Exploring Agile Approaches in Marketing Campaigns
Anyone involved in marketing is probably familiar with the process of traditional project management. This will usually see the marketing team creating monthly, quarterly...
How To Use Google Snippets To Reach A Larger Audience
With a crowded internet, getting your website noticed amongst the myriad of content can be challenging. However, getting your business ranked more highly by...
How to Make Your Website Landing Pages More Impactful
Never underestimate the benefits of an impactful landing page. It's your chance to make a great first impression, so it's undoubtedly worth getting it...
Case Study: Conversion rate increased by 50% with one simple change
For anyone doubting the power of conversion rate optimisation to increase sales or leads in a relatively short time, I thought I’d share this...
Leveraging Every Idea in a Content Marketing Strategy
Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks....
Monitoring Separate Channels to Understand Web Traffic Better
You’re monitoring visits to your website closely and there is no better feeling than seeing a rise in traffic. It doesn’t matter what sort...
3 Pitfalls of Redesigning Your Business Website
No business wants a website that looks dated – even if the content on the website is popular, interesting and engaging, visitors in all...
Understanding Google Analytics Data for Greater Customer Insights
We’re all familiar with some of the data available in Google Analytics but are we using it as the rich asset it is, to...