Anna Preston

Leveraging Every Idea in a Content Marketing Strategy

Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a...

Monitoring Separate Channels to Understand Web Traffic Better

You’re monitoring visits to your website closely and there is no better feeling than seeing a rise in traffic. It doesn’t matter what sort of business you run, the combination of web visitors and a well-designed website should positively impact your bottom line. So...

3 Pitfalls of Redesigning Your Business Website

No business wants a website that looks dated – even if the content on the website is popular, interesting and engaging, visitors in all industries expect a certain experience when they visit a website. Failing to deliver a good user experience could lose your...

Understanding Google Analytics Data for Greater Customer Insights

We’re all familiar with some of the data available in Google Analytics but are we using it as the rich asset it is, to better understand the customers visiting a business website? Of course, huge quantities of data can be overwhelming and there’s a...

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