Anna Preston

3 Pitfalls of Redesigning Your Business Website

No business wants a website that looks dated – even if the content on the website is popular, interesting and engaging, visitors in all industries expect a certain experience when they visit a website. Failing to deliver a good user experience could lose your...

Understanding Google Analytics Data for Greater Customer Insights

We’re all familiar with some of the data available in Google Analytics but are we using it as the rich asset it is, to better understand the customers visiting a business website? Of course, huge quantities of data can be overwhelming and there’s a...

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