Jim Smith
Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.
Customer-Driven Marketing Equates To Lady Gaga – “E-Nuff” said.
When you give your fans a special moniker and speak to them at concerts then you fully understand who needs who. Lady Gaga makes...
Top Five Qualities of a Great Solution
Martin Zwilling in Startup Professionals Musings in Forbes, April 17th. wrote an article on Look For These Five Qualities of a Great Solution. At...
7 Ways To Make Your Small Business Web Site Behave Like Facebook
It is relatively easy these days to build a good website and get your customers to visit. The hard part is to get them...
The 4 Biggest Mistakes A Small Business Makes
Some entrepreneurs and business owners think that having a great product and understanding how to run a business are the most important factors to...
The Perfect Time to Start a Small Business is Now
With the turn around in the global economy underway and companies beginning to hire again, you might wonder why my advice is to start...
The Economics Of Your Small Business
The economics of a small business is based on two basics factors: the life time value of a customer or LTV and the cost...
Top 10 Reasons Why Customers Buy.
There are several variables which impact the different reasons why your customers buy. To understand why your customers purchase from you, it is necessary...
Two P’s In Entrepreneurship
I couldn't help wandering about the significance of the two p's in entrepreneurship and it finally dawned on me. They stand for Profit...
10 C’s That Comprise a Company
Company begins with the letter C and we set out to find 10 reasons why this makes sense and here they are: photo credit:...
Social Sustainability – A New Buzz Word.
Wikipedia defines Social sustainability as one aspect of sustainable development. Social sustainability encompasses human rights, labor rights, and corporate governance. … An alternate definition on...
Using Social Media to Reference Sell
Reference selling involves getting the right customers to agree to be a reference, ensuring that the right message is proffered and arranging the conversation...
Why The Kardashians Are Not a Good Model For Entrepreneurship
Stephanie St. James, an entertainer turned acting coach who helps aspiring actors and singers to achieve their lifetime goals faster and smarter just published...
America needs to overhaul its business programs
A colleague of mine, Griff Lindell wrote the following opinion piece about the enormity of the demands on the small business person. Business issues...
Small Business Not Prepared For Disasters
According to the findings of the most recent survey on SMB Disaster Preparedness, announced by Symantec Corp. on January 11th, 2011most small businesses are...
The Topmost Marketing Must – Know Your Target Market
Marla Tabaka, a life and business coach who helps entrepreneurs in achieving their business and life goals faster and smarter, just published an article...
In 2011, Do Small Businesses Need a Formal Business Plan?
I was looking through some old posts and came across one about business plans from January 7th, 2007 and thought it was appropriate to...
Top 2 Reasons Small Businesses Fail
Jay Goltz, who employs more than 100 people at his five Chicago businesses, and offers insights and perspective on running a small business for...
16 Key Places To Market Your Business URL
Your web site is the electronic storefront or reception area of your small business and your URL is the electronic address of that website....
Ten Tips For A Fast Start To Your Business In 2011
Every successful entrepreneur pays particular attention to getting a fast start out of the blocks. Here are ten tips to help you get the...
5 Key Tips For Improving Your Business In 2011
The new year has started and you need to focus on getting the business running smoothly and producing as much satisfaction for your customers...