Jim Smith

Customer-Driven Marketing Equates To Lady Gaga – “E-Nuff” said.

When you give your fans a special moniker and speak to them at concerts then you fully understand who needs who. Lady Gaga makes no bones about the fact that her success is based solely on her fans and how fanatic they continue to...

Top Five Qualities of a Great Solution

Martin Zwilling in Startup Professionals Musings in Forbes, April 17th. wrote an article on Look For These Five Qualities of a Great Solution. At the end of the article, he summarizes with these words of wisdom: "You can best help yourself by doing the...

7 Ways To Make Your Small Business Web Site Behave Like Facebook

It is relatively easy these days to build a good website and get your customers to visit. The hard part is to get them to return and refer their friends and acquaintances to the site. Facebook is popular because it essentially allows people to...

The 4 Biggest Mistakes A Small Business Makes

Some entrepreneurs and business owners think that having a great product and understanding how to run a business are the most important factors to small business success. Bear with me a moment while I differ with you. It doesn't matter how good you are...

The Perfect Time to Start a Small Business is Now

With the turn around in the global economy underway and companies beginning to hire again, you might wonder why my advice is to start up your own business rather than get a job. Well here are some very compelling reasons why now is the...

The Economics Of Your Small Business

The economics of a small business is based on two basics factors: the life time value of a customer or LTV and the cost of customer acquisition or COCA. photo credit: AnnieGreenSprings The LTV is simply the sum total of revenue you expect to be...

Top 10 Reasons Why Customers Buy.

There are several variables which impact the different reasons why your customers buy. To understand why your customers purchase from you, it is necessary that you understand these 10 factors that influence the way people acquire products or services: photo credit: JoshuaDavisPhotography 1. ConvenienceYou need...

Two P’s In Entrepreneurship

I couldn't help wandering about the significance of the two p's in entrepreneurship and it finally dawned on me. They stand for Profit and Passion and they need to work together to drive success. photo credit: zoomed_in If you are driven only by profit...

10 C’s That Comprise a Company

Company begins with the letter C and we set out to find 10 reasons why this makes sense and here they are: photo credit: bradleypjohnson 1 Customers the reason why the business is there in the first place. 2. Curiosity to seek and understand what…

Social Sustainability – A New Buzz Word.

Wikipedia defines Social sustainability as one aspect of sustainable development. Social sustainability encompasses human rights, labor rights, and corporate governance. … An alternate definition on the web is: Practices to ensure that the cohesion of society and its ability to work towards common goals are...

Using Social Media to Reference Sell

Reference selling involves getting the right customers to agree to be a reference, ensuring that the right message is proffered and arranging the conversation between the prospect and the customer. This process takes time and most customers can only be involved in so many...

Why The Kardashians Are Not a Good Model For Entrepreneurship

Stephanie St. James, an entertainer turned acting coach who helps aspiring actors and singers to achieve their lifetime goals faster and smarter just published this post in her blog under the heading "The Kardashians, All the Housewives from Atlanta to Jersey = TALENT?" Among...

America needs to overhaul its business programs

A colleague of mine, Griff Lindell wrote the following opinion piece about the enormity of the demands on the small business person. Business issues — start-up costs, capital expense, and cash management — all must be pointed to providing something special for a target...

Small Business Not Prepared For Disasters

According to the findings of the most recent survey on SMB Disaster Preparedness, announced by Symantec Corp. on January 11th, 2011most small businesses are at risk of heavy losses due to a disaster. The findings show that most small businesses do not prepare for...

The Topmost Marketing Must – Know Your Target Market

Marla Tabaka, a life and business coach who helps entrepreneurs in achieving their business and life goals faster and smarter, just published an article on the 10 Marketing Musts in the Monday January 10th issue of Inc. She lists these as: Create a planFace-to-face networkingCold...

In 2011, Do Small Businesses Need a Formal Business Plan?

I was looking through some old posts and came across one about business plans from January 7th, 2007 and thought it was appropriate to repost it exactly 4 years later. At the time, there was an article in the Small Business Page of the Wall...

Top 2 Reasons Small Businesses Fail

Jay Goltz, who employs more than 100 people at his five Chicago businesses, and offers insights and perspective on running a small business for the New York Times, just published an article on the Top 10 Reasons Small Businesses Fail. Among these reasons he...

16 Key Places To Market Your Business URL

Your web site is the electronic storefront or reception area of your small business and your URL is the electronic address of that website. As such, you want to put the URL in as many places as possible, to help increase the traffic and...

Ten Tips For A Fast Start To Your Business In 2011

Every successful entrepreneur pays particular attention to getting a fast start out of the blocks. Here are ten tips to help you get the jump with your customers and employees and to keep you ahead of your competitors in 2011. 1. Relax and the good...

5 Key Tips For Improving Your Business In 2011

The new year has started and you need to focus on getting the business running smoothly and producing as much satisfaction for your customers as well as wealth for you. Here are 5 basic tips to help you improve the way the business runs: 1.…

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