Jim Smith
A Winning Customer-driven Growth Strategy for Small Businesses
The only sensible way to grow your small business is to adopt a customer driven approach to sales. For that to happen, it is...
4 Post-Doomsday Tips To Clean Up Your Small Business
Now that doomsday came and went and the earth continues to spin and the world keeps on turning and the rapture is over, you...
Company Website or Social Media?
David Rogers, a consultant, speaker, and author of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age, in BNET, May...
Use Video To Communicate Your Small Business Marketing Message
A 30 – 45 second video can tell a lot about your product or service in a very attractive and concise package. The St....
5 Points To Ponder If You Want To Be An Entrepreneur
Jack Perkowski is a Wall Street veteran and founder and Managing Director of JFP Holdings, a Merchant Bank in China. Jack in Forbes, May...
Shopping At A Large Electronics Chain Feels Like Shopping For A Car At A Dealership
Why do I get the feeling that I am in a car dealership whenever I go to a well known large electronics chain and...
Customer-Driven Marketing Equates To Lady Gaga – “E-Nuff” said.
When you give your fans a special moniker and speak to them at concerts then you fully understand who needs who. Lady Gaga makes...
Top Five Qualities of a Great Solution
Martin Zwilling in Startup Professionals Musings in Forbes, April 17th. wrote an article on Look For These Five Qualities of a Great Solution. At...
7 Ways To Make Your Small Business Web Site Behave Like Facebook
It is relatively easy these days to build a good website and get your customers to visit. The hard part is to get them...
The 4 Biggest Mistakes A Small Business Makes
Some entrepreneurs and business owners think that having a great product and understanding how to run a business are the most important factors to...
The Perfect Time to Start a Small Business is Now
With the turn around in the global economy underway and companies beginning to hire again, you might wonder why my advice is to start...
The Economics Of Your Small Business
The economics of a small business is based on two basics factors: the life time value of a customer or LTV and the cost...
Top 10 Reasons Why Customers Buy.
There are several variables which impact the different reasons why your customers buy. To understand why your customers purchase from you, it is necessary...
Two P’s In Entrepreneurship
I couldn't help wandering about the significance of the two p's in entrepreneurship and it finally dawned on me. They stand for Profit...
10 C’s That Comprise a Company
Company begins with the letter C and we set out to find 10 reasons why this makes sense and here they are: photo credit:...
Social Sustainability – A New Buzz Word.
Wikipedia defines Social sustainability as one aspect of sustainable development. Social sustainability encompasses human rights, labor rights, and corporate governance. … An alternate definition on...
Using Social Media to Reference Sell
Reference selling involves getting the right customers to agree to be a reference, ensuring that the right message is proffered and arranging the conversation...
Why The Kardashians Are Not a Good Model For Entrepreneurship
Stephanie St. James, an entertainer turned acting coach who helps aspiring actors and singers to achieve their lifetime goals faster and smarter just published...
America needs to overhaul its business programs
A colleague of mine, Griff Lindell wrote the following opinion piece about the enormity of the demands on the small business person. Business issues...
Small Business Not Prepared For Disasters
According to the findings of the most recent survey on SMB Disaster Preparedness, announced by Symantec Corp. on January 11th, 2011most small businesses are...