Jim Smith
10 Qualities Every Future Start-up Entrepreneur of a Small Business Needs to Have
Martin Zwilling in Management/Leadership in Entrepreneur, October 29th, wrote an article on 10 Qualities Every Leader of The Future Needs to Have. These are the same qualities you'll need to start-up and run your small business. At the end of the article, he summarizes by...
5 Critical Marketing Steps For Your Small Business
Struggling with how to grow your business? Perhaps you're not thinking strategically enough. Here are 5 marketing steps you must take if you want to grow and sustain your company. 1. Have a strategic marketing planYour business strategy is built on your knowing where you...
8 Key Tips For Promoting Your Small Business
1. Know Your Favorite CustomerBy definition, your favorite customer is the one who brings in the most revenue with the least hassle. When you think of growing/protecting your customer base, this must be the prospective/current customer you think of first....
What Can Your Small Business Learn From Starbucks $1 Cups?
Something is different at my local Starbucks. In line for my requisite morning latte the other day, I noticed several regulars already holding the signature green-on-white cup. Perplexed, I asked the barista what was happening. Apparently I'd missed out on the launch of $1...
YouTube and Your Small Business
At some point or another you must have heard success stories of people being discovered on the internet. Many singers and actors have been discovered through online sharing sites such as YouTube. This seems to be the new trend that is quickly catching on...
Instagram and Your Small Business
The world we live in today is technologically advanced. No longer are we relying on the radio and television stations as the only means of marketing goods and services for companies. Many companies have made use of social media to market their products. Instagram...
5 Key Small Business Tips To Gain Success in 2013
If you own a small business or if you are thinking about starting one there are certain must do's that are key to being successful. Here are the 5 critical tips to become successful in 2013: photo: dgray_xplane 1. Have a Business Plan – Simply…
5 Key Ways to Ensure a Quality Web Site Experience for Your Customers
Many small business owners leave the design and composition of their web site to a third party who is generally unfamiliar with the needs of their customer base. They also fail to incorporate a web marketing strategy that integrates social media with their web...
4 Key Ways To Deploy Mobile Applications.
Using mobile applications in a small and medium sized business (SMB) allows the streamlining of business processes for on-the-go employees and executives and creates efficiency across the organization. There are many processes and areas within a SMB that can use mobile applications. There are...
6 Tough Questions a Small Business Should Ask Itself
As the owner of a small business, you should be able to answer the following six questions without hesitation. What market segment are we missing?Do we really understand our favorite customer and what pain he/she is suffering from. Are we capable of showing that customer...
6 Practical Marketing Tips
As we head into the 4th quarter keep paying attention to marketing and PR which is always very important to your survival. When it comes to promoting your products and services, you need a plan of attack from the marketing and public relations angle....
Is Your Small Business Comfortable In Its Skin?
Your small business is an exact reflection of you. For your small business to be comfortable in its skin means that you need to be comfortable in yours. Knowing yourself is not enough however. You need to fully understand who your favorite customer is...
Google+ And Your Small Business
Google+, is one of the latest members to add to your arsenal of social media? There are multiple ways that you can use Google+ to grow your small business, but only if it's a right fit. Here are a few good reasons why you...
8 Social Media Tactics To Find And Understand Your Favorite Customer
Using Social Media to really understand your market and get to know what pain your favorite customers are suffering calls for actively interacting with them. Interactions are by necessity two sided – talking and listening and the latter is what allows us to gain...
Yelp And Your Small Business
Yelp has become a wildly popular online social media site where real people leave real reviews on local businesses. Yelp's purpose is to assist people in finding great local businesses. In Q4 2011, they had an average of approximately 66 million unique views in...
StumbleUpon And Your Small Business
For many small businesses, reaching the widest customer base possible is generally a priority. Social networking sites such as Facebook and Twitter are useful but sometimes they do not offer the broad promotion that your business needs simply because they are based...
Making Pinterest Work For Your Small Business
If you haven't heard by now, Pinterest is making waves through the Internet. It is now the third most popular social media site and anyone who enjoys sharing photos can register with Pinterest and share their interests through the art of pictures. Photographers, photojournalists...
LinkedIn And Your Small Business
LinkedIn is a social media resource that many people overlook. In the past, it was used mainly for finding a job or connecting with colleagues. But it has made changes since to allow companies to be more involved with their pages by being able...
Twitter Is A Must For Your Small Business
Twitter is exploding and currently has over 200 million users. These users aren't all personal accounts; many are businesses, including small businesses. Are you on Twitter yet with your small business? Twitter may seem intimidating at first with so many users and limited message...
Facebook Is A Must For Your Small Business
Facebook is one of the most popular social media sites with a global user population of 845 million and still growing. While it may have started out to be just a means to connect with friends and family, it has now grown to be...