Jim Smith

10 Concepts To Help You Uniquely Define Your Favorite Customer

If you don't already understand that your business is customer driven and that it all starts and ends with the customer, then you need to read this. I am going into ten concepts that will help you define who your favorite customer is and...

Social Media is a Must in Today’s Small Business

Gone are the days when face to face interaction was the premier means of gaining a customer's business. No longer is there a need for people to go door to door selling products or even via tele-marketing. This is not to say it does...

3 Social Media Sites Your Small Business Must Utilize

There's no question that social media has exploded over the last few years. It has exploded through the use of tools such as Facebook, Twitter, and Google+. It's more than individuals using these tools for personal use, as more businesses are joining the social...

The Case for Humor In Small Business

Kevin Daum wrote in the Monday March 5th edition of Inc. that there are three powerful reasons why using humor attracts customers and helps communication. I thought this very relevant to small businesses especially since there is more chance for one-on-one interactions. Here are...

10 Concepts You Need to Succeed As CEO

So you want to be the Top Gun in your organization. Well here are the 10 C's you must consider in order to be successful. 1. Curiosity to seek and explore new ideas. 2. Courage to confront fear and uncertainty, to face the physical hardship...

12 Pointers To Becoming a Successful Entrepreneur

So you decided to go into business for yourself. Well here are twelve critical pointers you will need to succeed in your entrepreneurial venture. photo credit: persand 1. PurposeVery simply stated, you need to know what you want to achieve in life and be willing...

Defining Cloud Computing

The National Institute of Standards and Technology (NIST), an arm of the US Department of Commerce, published a NIST Definition of Cloud Computing. photo credit: Miran Rijavec The NIST definition of cloud computing can be broken down into 3 facets: the essential characteristics, the...

20 Man Made Disasters That Can Bring Your Small Business To A Halt

Every small business should try to understand and document the impact of each of these disasters on the business and put into place a set of procedures to respond in case this happens. 1. Arson2. Civil disorder and riots3. Terrorism4. Building structural failure or collapse5....

In Response to “Why There is No Social Media Scorecard”

I follow Ari Herzog and have much respect for what he writes. Nevertheless, a statement he made in his post of today just doesn't sit well with me Why There is No Social Media Scorecard photo credit: araza123 Here is the statement that set me...

4 Step Process For Growing Your Small Business

When the challenges of growing your business are simply too much for you to handle and you have weak spots that could hurt your chances to succeed, then this 4 step process is exactly what you need. photo credit: fazen 1. Evaluate your current business...

10 Step Process For Starting Up A New Business

If you are thinking of starting up a new business, here are ten crucial steps that should be taken in this order to assure a successful launch,1. Determine your Target Market and its size2. Run the numbers to test financial viability3. Get a name...

10 Roadblocks To Running A Successful Small Business

There are certain behaviors that an entrepreneur must avoid in order to be successful in his/her small business venture and these are: photo credit: Brian Forbes 1. Not following a well thought-out and documented business plan which has goals, measurable objectives and assigned responsibilities complete...

The Sapphire Hotel – An Ode To Customer-Driven Marketing

Last night the two gorgeous owners of the Sapphire Hotel celebrated their 5th anniversary. They shut the place down at 10:00PM and held a hosted party for their customers, and what a party it was. The band played, the booze flowed and the food was...

Test Your Business Idea with Real Customers Before Launching Your Small Business

I read this article written by Carol Tice yesterday in Entrepreneur http://www.entrepreneur.com/article/219772 and it made so much sense that I had to blog about it here. Not only should it be taught in business schools like Stanford where it made it's debut but it...

A Winning Customer-driven Growth Strategy for Small Businesses

The only sensible way to grow your small business is to adopt a customer driven approach to sales. For that to happen, it is necessary to know the customer and to understand that over the past few years, his/her buying habits gave changed significantly. ...

4 Post-Doomsday Tips To Clean Up Your Small Business

Now that doomsday came and went and the earth continues to spin and the world keeps on turning and the rapture is over, you can relax and get back to running your business. Here are 4 post-doomsday tips to make sure that your business...

Company Website or Social Media?

David Rogers, a consultant, speaker, and author of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age, in BNET, May 9th, wrote an article on Is it time to Shut Down Your Website? In the article, he compares the attributes...

Use Video To Communicate Your Small Business Marketing Message

A 30 – 45 second video can tell a lot about your product or service in a very attractive and concise package. The St. James Acting Studio illustrates this with their latest video announcing their summer 2011 programs. This small business created their own channel...

5 Points To Ponder If You Want To Be An Entrepreneur

Jack Perkowski is a Wall Street veteran and founder and Managing Director of JFP Holdings, a Merchant Bank in China. Jack in Forbes, May 10th, wrote an article on So, You Want To Be An Entrepreneur. photo credit: dweekly He highlights five points to pay...

Shopping At A Large Electronics Chain Feels Like Shopping For A Car At A...

Why do I get the feeling that I am in a car dealership whenever I go to a well known large electronics chain and try to buy a computer system or even a television. The very helpful sales representative immediately reaches for a...

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