Making Pinterest Work For Your Small Business


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If you haven’t heard by now, Pinterest is making waves through the Internet. It is now the third most popular social media site and anyone who enjoys sharing photos can register with Pinterest and share their interests through the art of pictures. Photographers, photojournalists and hobbyists alike gain a wealth of opportunity by signing up with this website. But not only these groups of individuals, but small business owners, as well can leverage this resource. While an online pinboard might seem like a strange place to grow a small business, it is very possible and makes a lot of sense. It is more about creating brand awareness than making money.

1. Create a small business account on Pinterest

The first order of business is to create a small business account on Pinterest. From there, start connecting with customers by creating pinboards where you pin photos or pictures that are of interest to your customers or followers.. You will be able to share your pin boards with them. Also, Pinterest users are able to post on social networking sites such as Facebook and Twitter to get other customers or potential customers interested. Get them all involved. You might be doing them a favour.

2. Personal touch on your Small Business pinboards

Think about what your clients would like to see and pin it to a board. If you own a restaurant, pin pictures of food and recipes. If you are in the hospitality sector, then create a pinboard of travel locations, hotels, etc. Create several boards that your customers would like to see and follow. Whatever the tastes of the customer, this site has it all, from pictures of amazingly structured anthills to choreographed zebras, to good recipes, to DIY projects, and so much more.

3. Add a “Pin It” button

On your small business website, add a “pin it” button so people can pin objects or articles back to your website. It also ensures that the pin sources your website instead of taking the chance the individual didn’t source it correctly. It’s very simple to add a “Pin It” button to your website, as there are plug-ins and source code through-out the web. A “Pin it” button encourages individuals to pin easily back to your site, so they can save what they find and share it with others. Be aware that these links are no-follow links though, so they are not counted for SEO purposes. Therefore, it’s important to have an impressive landing page when potential customers click on a pin to get to your page.

4. Engage your customers

Pinterest is more than pinning pictures to pinboards, it allows you to interact with pinners. If someone comments on one of your pins, you can have a conversation right there on Pinterest. It’s a new way to engage your customers and potential customers.

Pinterest is a growing social media phenomenon and allows individuals to create virtual pinboards. Creating pinboards geared towards your customers, and potential customers, allows you to instantly connect with them. It’s a new and different way of growing your small business. Take time to connect with them by creating multiple pinboards that are unique for their interests.

Republished with author's permission from original post.

Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.


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