Shopping At A Large Electronics Chain Feels Like Shopping For A Car At A Dealership


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Why do I get the feeling that I am in a car dealership whenever I go to a well known large electronics chain and try to buy a computer system or even a television. The very helpful sales representative immediately reaches for a folder which contains a series of maintenance or installation contracts, warranty extensions or anti-virus software and software upgrade agreements. Are they selling hardware or are they selling add-on contracts.

Totally reminds me of the car salespersons who tack on a contract for extended warranty or undercoating or some other gimmick where the dealership makes a killing. With the cars. they at least wait until they get your order then they put the pressure on in the back room with the finance guy doing most of the pressure selling. This chain uses a bunch of young inexperienced sales people who try their best to get the unsuspecting consumers to buy these contracts.

I am fairly tech savvy and know that I don’t need all of the stuff they throw at me but I pity the poor consumer who has minimum knowledge about technology and goes in to get a computer or a television system. They can walk out with a system worth $600.00 and add-on contracts worth more than that.

I for one get totally turned off when they push all of the mostly useless stuff at me. I go into the store to buy a simple computer system and get so overwhelmed by all of the add-on contracts that I can’t wait to get out of there. Over the past several months, I have tried to buy a computer system, a new HDTV, a new digital camera and a new phone. In all cases, the sales persons somehow got to talking about warranty extension contracts before even trying to close the sale on the equipment I came in to buy. I still haven’t bought anything at this chain.

If you’ve had a similar experience please let us know in the comments section below.

Republished with author's permission from original post.

Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.


  1. If the large electronics chain has a blue and yellow sign, I’ve shopped there and you are right. They are really in the business of selling additional contracts for services the average person like me can do without.


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