It is relatively easy these days to build a good website and get your customers to visit. The hard part is to get them to return and refer their friends and acquaintances to the site. Facebook is popular because it essentially allows people to easily interact with each other socially. To get your site to behave like Facebook, you need to add certain social components.
Well, worry no more! Here are 7 ways to make your small business web site behave like Facebook. You’ll get your customers involved, keep them interested and encourage their social interaction and participation.
1. Photo of the day – Post pictures of your customers, your products or services, your location, product diagrams, funny cartoons, in fact anything that you have that is related to your business.
2. Questions – Ask your customers a different question about your business each day. Keep them involved and share the answers with them.
3. Videos – Make short video clips of customers, (you will need their permission to make and release them), and play a different one each day.
4. Link of the day – Post a link to a site where there is important information for your customers, interesting blogs about your industry, funny stories, news items, even on occasion competitors’ sites.
5. Requests for more customers – ask your customers to use the ‘share’ button or the ‘suggest to friends’ link to share your page’s details with their friends on Facebook, or to tweet the link to the page. Ask and ye shall receive.
6. Events – Post details of special offers that are time sensitive, seminar and special feature days, product launch days and more. Just think a little more creatively about events.
7. Profile of the day – Profile a different customer, employee, vendor or product each day. Highlight the reasons why this particular person or product is being profiled.
Most of these can be automated so you don’t have to worry about updating the site every day. Without interaction and participation, your website becomes nothing more than a set of links, with no real value to the customer. If you follow the above advice, you can have your own little Facebook in no time.
