Tim Carrigan

Five Reasons Why Personas Work—and Three Tips to Begin Using Them

Discover credit cards had a series of commercials where the people calling customer service are talking with a mirror image of themselves. The commercials all end with the tagline “We treat you like you’d treat you,” and they perfectly capture the value of personas,...

Changing Customer Expectations and the “Stay Safe” Lens

In this period of rapid change, customer expectations are one of the key customer experience elements that have changed overnight. As referenced in a previous blog, these expectations drive customer behaviors and, as CX professionals, it’s our job to understand these changes. Many times,...

Understanding Four Common Critical Aspects Of A Customer Experience Organization

"Yes, but don't we need a team for that? What does that team look like?" I was talking to an executive recently about Customer Experience when she posed that question. The answer was not one that could be quickly provided. ...

Five B2B Keys to Customer Experience Success

Delivering improvements and setting a strategic path forward for a B2B company's customer experience is not that different than it is for B2C companies. All B2B companies need to ensure they have a solid understanding of their customer through a strong Voice of...

B2B versus B2C – Debunking Five Customer Experience Myths

In the dawning Customer Experience era, we talk a lot about why it is important, how to get started, what you need to do to be successful and so on. But too often in those discussions, we use business-to-consumer (B2C) companies as our...

Six Strategies to Move Your Customer Experience Business Case from Solid to Sold

I don't doubt you know how to build a business case for a Customer Experience initiative or even for a full blown strategy. If not, you no doubt have people you work with who can cover all the main steps. I'm confident...

Finding the Sweet Spot of Customer Experience

With a lot of corporations taking aim at improving their customer experience, it baffles some in the industry how many initiatives fail to ensure that the customer relationship being nurtured is mutually beneficial. By that, I mean, initiatives that are good for the...

Five Crucial Keys to a Customer Experience Strategy

A lot of talk these days is focused on Customer Experience strategy. Stroll around any forum, talk to any research analyst, or chat with any consultant and the conversation typically steers towards questions about if your company has a strategy, what are its...

A Week That Will Live in Customer Experience Infamy

The week of September 19th through the 23rd is one that will live in customer experience infamy. Few weeks saw as much turmoil and alienation of loyal users/subscribers as this one. I personally lived through three of them, although a fourth was...

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