Kristina Canada
Kristina Canada
Kristina Canada is the Chief Marketing Officer at Net Conversion, the performance marketing and analytics agency disrupting the way brands measure and grow. She has more than two decades of experience leading marketing strategy for some of the world's most recognized travel, hospitality, and entertainment brands. A performance marketer at heart, Kristina's gift is translating big creative ideas into measurable business outcomes.
The Gen Z Loyalty Paradox: Why the ‘Fickle’ Generation is Actually Your Safest Bet
There is a pervasive stereotype in marketing that Gen Z (ages 18–29) is fickle. But according to recent consumer data, Gen Z might actually be…