Rob Jensen
Rob Jensen
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore. In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad.
In-Person vs. Virtual: 5 Tips for Managing Hybrid Attendance Customer Advisory Board Meetings
With the Covid pandemic and related variants surging to and fro, many companies are struggling with their in-person travel and meeting procedures and policies....
Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin
When it comes to learning how to run a successful customer advisory board (CAB), it’s always insightful to learn first-hand how some companies are...
Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider
With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members...
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips
With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to...
The New Normal: Why Virtual Customer Advisory Boards are replacing Various Client Engagement Mediums
With the Coronavirus pandemic dragging on, the practice of customer engagement has radically changed in 2020. Gone (for now) are the face-to-face meetings that...
Virtual Customer Advisory Board Meetings: Six Must-Do Steps for Conducting Engaging Breakout Sessions
Customer Advisory Board (CAB) managers who oversee successful programs know the value of stimulating member breakout sessions. After all, these are often the most...
Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips
Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot...
Providing Gifts to Your Customer Advisory Board Members: 5 Tips to Consider
Over many years of advising Fortune 500 companies, we are often asked about the need to provide gifts to their customer advisory boards (CABs)....
5 Reasons Why Your Business Needs A Customer Advisory Board
Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from…
Eight Essential Elements of Your Customer Advisory Board Meeting Agenda
When it comes to customer advisory board (CAB) meeting agendas, there is never a shortage of questions (or even confusion) from CAB managers –...
Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program
Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program Earlier this year, we participated in a webinar with Pragmatic Marketing...
Now What? Top 3 Must-Have Deliverables to Create After Your Customer Advisory Board Meeting
You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they...
How To Leverage Your Customer Advisory Board To Power Advocacy
As experienced customer advisory board (CAB) managers know, CABs are ideal forums for validating corporate strategies, gathering input to product roadmaps, and deepening relationships...
The Top 5 Benefits Your Company Can Get from a Customer Advisory Board
A customer advisory board (also known as a customer advisory council) can provide an abundance of knowledge and insight to...
Failure to Launch: The Cost of NOT Starting Your Customer Advisory Board
With the start of 2015 came the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these...