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Rob Jensen

Rob Jensen
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore. In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad.

Keeping Customer Advisory Board Momentum Going Through Interim Conference Calls

After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to...

Five Ways Customer Advisory Boards Differ from User Groups

We are sometimes asked where user groups stand in relation to customer advisory boards (CABs). While it can perhaps be understandable where perceived overlap...

Five Ways Customer Advisory Boards Drive Customer-Led Growth Initiatives

In talking to fellow customer marketers at the recent CustomerXCon 2023 conference held in Boston, it became clear that our charters and roles as...

Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers

We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory...

Five Must-Dos for Running Effective Customer Advisory Board Internal Stakeholder Meetings

As customer advisory board (CAB) managers maintain the momentum of the programs, one of the key checkpoints on initiative status will be their internal...

Top Five Reasons Why You Shouldn’t Invite Prospects to Your Customer Advisory Board

As a customer advisory board (CAB) manager, you may be wondering (or asked) whether your prospects (who hopefully will soon become customers) should be...

Eleven Tips for Taking Customer Advisory Board Meeting Notes

While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all,...

Guide to Being a Strong Customer Advisory Board Executive Sponsor

We talk to many customer advisory board (CAB) managers who contact us about their challenges. And while the hurdles they face are often common...

Why Interview Customer Advisory Board Members? 8 Tips for Success

When advising those who manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of...

Five Customer Advisory Board Member Recruiting Hurdles (and How to Overcome Them)

When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their...

Top 5 Things to Send to Customer Advisory Board Members Before Your Next Meeting

If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed...

The Top Five Customer Advisory Board Facilitation Challenges – and Solutions

During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is a constant challenge...

What To Do When Customer Advisory Board Members Ask To Send a Substitute

Occasionally, customer advisory board (CAB) managers will receive a request from a CAB member to substitute another representative from their company to take their...

What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme

When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive...

Who from Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting

We are often asked by customer advisory board (CAB) practitioners who from their own companies should be invited to attend their initial or next...

A Customer Advisory Board Meeting with No PowerPoint? Here’s What to do Instead

While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may...

Six Tips for Minimizing Customer Advisory Board Content Procrastination

After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those...

Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget,...

Six MORE Tips for Holding Hybrid-Attendance Customer Advisory Board Meetings

While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from...

Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board...

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