Rob Jensen

Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips

With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation, engagement, facilitation and outcome...

The New Normal: Why Virtual Customer Advisory Boards are replacing Various Client Engagement Mediums

With the Coronavirus pandemic dragging on, the practice of customer engagement has radically changed in 2020. Gone (for now) are the face-to-face meetings that have been ideal for discovering client guidance that conference calls and virtual meetings just can’t match. But as professionals get...

Virtual Customer Advisory Board Meetings: Six Must-Do Steps for Conducting Engaging Breakout Sessions

Customer Advisory Board (CAB) managers who oversee successful programs know the value of stimulating member breakout sessions. After all, these are often the most engaging, insightful, fun and well-reviewed aspects of any CAB meeting. And even though almost all CAB meetings are now taking...

Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips

Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies sometimes stumble here. On...

Providing Gifts to Your Customer Advisory Board Members: 5 Tips to Consider

Over many years of advising Fortune 500 companies, we are often asked about the need to provide gifts to their customer advisory boards (CABs). On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance...

5 Reasons Why Your Business Needs A Customer Advisory Board

Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from customer programs seem to be a universal desire for companies. The more challenging aspect of ...

Eight Essential Elements of Your Customer Advisory Board Meeting Agenda

When it comes to customer advisory board (CAB) meeting agendas, there is never a shortage of questions (or even confusion) from CAB managers – be they fresh beginners or even experienced veterans. The topic is a popular one at CAB training events and...

Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program

Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program Earlier this year, we participated in a webinar with Pragmatic Marketing about addressing the challenges in establishing and managing a successful customer advisory board (CAB) program. During the webinar, we...

Now What? Top 3 Must-Have Deliverables to Create After Your Customer Advisory Board Meeting

You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they were interested. You reviewed all internal session presentations to confirm they would serve the members, the meeting agenda and objectives....

How To Leverage Your Customer Advisory Board To Power Advocacy

As experienced customer advisory board (CAB) managers know, CABs are ideal forums for validating corporate strategies, gathering input to product roadmaps, and deepening relationships with key customers. An additional benefit of a well-run CAB program is discovering and gaining advocacy among your program participants. Indeed,...

The Top 5 Benefits Your Company Can Get from a Customer Advisory Board

A customer advisory board (also known as a customer advisory council) can provide an abundance of knowledge and insight to the host organization. Collected during in-person meetings, all-hands member calls and offline discussions with individual members, this...

Failure to Launch: The Cost of NOT Starting Your Customer Advisory Board

With the start of 2015 came the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these results may not be surprising in our personal lives, we at Ignite Advisory Group are troubled when companies take a...

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