Rob Jensen
Rob Jensen
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore. In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad.
Clearing any Misconception: What Customer Advisory Boards are NOT
While there are numerous benefits of running a robust customer advisory board (CAB), we sometimes encounter those without strong customer engagement programs who have...
The Top 5 Benefits Your Company Can Gain from a Customer Advisory Board
A customer advisory board (CAB) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, interim...
Customer Advisory Board Meeting Agenda and Member Interview FAQs
During the numerous webinars we host in which we provide helpful guidance to customer advisory board (CAB) managers, we always love to learn about...
Customer Advisory Board Engagement: How to Enable Members to Learn from Each Other
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other...
Five Traits of Successful Customer Advisory Board Program Managers
After a decade of working with Fortune 500 companies, we have collaborated with some outstanding client advisory board (CAB) program managers. These are the...
Keeping Customer Advisory Board Momentum Going Through Interim Conference Calls
After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to...
Five Ways Customer Advisory Boards Differ from User Groups
We are sometimes asked where user groups stand in relation to customer advisory boards (CABs). While it can perhaps be understandable where perceived overlap...
Five Ways Customer Advisory Boards Drive Customer-Led Growth Initiatives
In talking to fellow customer marketers at the recent CustomerXCon 2023 conference held in Boston, it became clear that our charters and roles as...
Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory...
Five Must-Dos for Running Effective Customer Advisory Board Internal Stakeholder Meetings
As customer advisory board (CAB) managers maintain the momentum of the programs, one of the key checkpoints on initiative status will be their internal...
Top Five Reasons Why You Shouldn’t Invite Prospects to Your Customer Advisory Board
As a customer advisory board (CAB) manager, you may be wondering (or asked) whether your prospects (who hopefully will soon become customers) should be...
Eleven Tips for Taking Customer Advisory Board Meeting Notes
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all,...
Guide to Being a Strong Customer Advisory Board Executive Sponsor
We talk to many customer advisory board (CAB) managers who contact us about their challenges. And while the hurdles they face are often common...
Why Interview Customer Advisory Board Members? 8 Tips for Success
When advising those who manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of...
Five Customer Advisory Board Member Recruiting Hurdles (and How to Overcome Them)
When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their...
Top 5 Things to Send to Customer Advisory Board Members Before Your Next Meeting
If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed...
The Top Five Customer Advisory Board Facilitation Challenges – and Solutions
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is a constant challenge...
What To Do When Customer Advisory Board Members Ask To Send a Substitute
Occasionally, customer advisory board (CAB) managers will receive a request from a CAB member to substitute another representative from their company to take their...
What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive...
Who from Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting
We are often asked by customer advisory board (CAB) practitioners who from their own companies should be invited to attend their initial or next...