Rob Jensen
Rob Jensen
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore. In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad.
My Final Thoughts: Top 6 Things to Remember when Managing a CAB (and a Career)
As I wind up my eleven years at Ignite Advisory Group and wrap up a 30-year career spent in B2B technology marketing, I am...
Top Six Costs to Incorporate into your Customer Advisory Board Program Plan
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget,...
Reaching Large Enterprise Customers: The Top Eight Ways Customer Advisory Boards Support Account-Based Marketing Initiatives
Many B2B companies focus on targeting their solutions to large, enterprise customers. After all, large customers often have deep financial pockets, will stay with...
Eight Must-Have Elements to Include in Your Customer Advisory Board Post-Meeting Survey
Upon conclusion of your customer advisory board (CAB) meeting, it’s important to capture your members’ feedback of the engagement right away. Doing so will...
Eight Places to Find Session Ideas for your Next Customer Advisory Board Meeting Agenda
When it comes to initiating an agenda for your next customer advisory board (CAB) meeting, most companies have a lot of ideas of what...
Eight Must-Have Elements for your Customer Advisory Board Action Tracker Document
Once your customer advisory board (CAB) meeting is concluded, CAB managers should have a clear idea of what to do afterward. Key here will...
Eight Agenda Items for your Customer Advisory Board Onsite Prep Meeting
Now that you and your team have created (and reviewed) all your customer advisory board (CAB) meeting content, provided meeting instructions to all your...
Countdown to Your Next Customer Advisory Board Meeting: Your Timeline for Success
When it comes to customer advisory board (CAB) planning, companies often stumble on a realistic timeline for planning their initial (or next) meeting. This...
Numbers to Know When Planning Your Customer Advisory Board Program
We often get questions around best practice “numbers” when initiating or improving a customer advisory board (CAB) program. And while these might vary depending...
7 Tips for Preparing Your Executives for your Upcoming Customer Advisory Board Meeting
Whether you’re starting or improving a customer advisory board (CAB) program, the commitment and participation of your executive team will be crucial in ensuring...
New Year’s Resolutions: Top Five Recommendations for Companies Planning Customer Advisory Board Meetings in 2025
As we start the new year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or...
Online Customer Advisory Board Meetings with No PowerPoint: What to Do Instead
In these days of ever-shrinking attention spans, less tolerance for sales messaging and overscheduled professionals, the era of long PowerPoint presentations may be coming...
Top 10 Items to Include in Your Customer Advisory Board Meeting Report
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of...
Clearing any Misconception: What Customer Advisory Boards are NOT
While there are numerous benefits of running a robust customer advisory board (CAB), we sometimes encounter those without strong customer engagement programs who have...
The Top 5 Benefits Your Company Can Gain from a Customer Advisory Board
A customer advisory board (CAB) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, interim...
Customer Advisory Board Meeting Agenda and Member Interview FAQs
During the numerous webinars we host in which we provide helpful guidance to customer advisory board (CAB) managers, we always love to learn about...
Customer Advisory Board Engagement: How to Enable Members to Learn from Each Other
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other...
Five Traits of Successful Customer Advisory Board Program Managers
After a decade of working with Fortune 500 companies, we have collaborated with some outstanding client advisory board (CAB) program managers. These are the...
Keeping Customer Advisory Board Momentum Going Through Interim Conference Calls
After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to...
Five Ways Customer Advisory Boards Differ from User Groups
We are sometimes asked where user groups stand in relation to customer advisory boards (CABs). While it can perhaps be understandable where perceived overlap...