Alessandra Ceresa

8 email automation tips to help transform your business

Introduction We all love efficiency, don’t we? Efficient processes help us do more with less, without compromising results. Thankfully, we have automation to help us streamline our processes and produce better results than we could have achieved without the help of technology. Email automation, in…

Why a Clean Database is Critical & How to Maintain Data Integrity

Data is at the core of any informed and successful business. Data is everywhere and organizations have the obligation to collect and use that data responsibly. Companies without a dedicated data strategy need to wake up and learn that the integrity of your...

Why Your Entire Team and Business Needs to Play a Part in Your CRM...

Argument: “If it isn’t in the CRM, it didn’t happen.” - Lars Helgeson Customer Relationship Management (CRM) is a team wide initiative. No one is excused from using CRM as part of their day to day process. From sales to marketing to customer service, CRM...

How CRM Improves Your Customer Service & Overall Customer Experience

What do customer experience, customer service and CRM have in common? Everybody is talking about customer experience and competing companies all over the world are in the race for who can offer it up the best. While there are many aspect to what makes...

Is your CRM holding you back from real growth?

Is your CRM holding you back from growth? Just because you’ve purchased a CRM, that doesn’t mean it’s working for you, your team or your organization as a whole. Paying for your CRM is just the beginning. Making it work is an entirely different...

CRM Resolutions for 2018

Every year we get a chance to start anew. Whether in our personal lives or in business, a New Year brings new opportunity to improve upon the year before. As time continues to spiral forward (faster than I ever could have imagined as a...

Is your CRM enough?

Decisions are just a part of life, and as a business owner and/or manager, some decisions are easy and some aren’t so easy to make. Deciding what’s going to propel your business forward can often be one of the tough ones, especially with...

From Email Marketing to Marketing Automation: It’s Time to Take the Leap

I originally wrote this article for the GreenRope Blog, but I wanted to share it here as I received some great initial feedback. Email has always been one of my favorite ways for connecting with leads and customers, while also gathering valuable insights into...

Is your #Martech stack getting too high?

Ask anyone in the ‘industry’ and they’ll give you at least 10 different names for the must have #martech platforms this month. It’s overwhelming. The marketing software industry has skyrocketed in the past few years and shows no signs of slowing down. However, at...

Key Tactics for Developing a Well-Planned Customer Journey

In my first post, we looked at the process for how to get started with customer journeys. Hopefully, by the time you read this post, you have established your goals for customer journey mapping and have dissected your current process. Before you read...

4 Ways to Get Started with Personalization

Original article posted here. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more...

Putting the R back in CRM

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a...

What CRM Really Means for your Business

There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. I wholeheartedly agree with that statement, however, I want to explore what CRM really means for a business. CRM continues to evolve. The industry...

How CRM and Marketing Automation Transform Your Business

CRM and marketing automation have been buzzwords for quite some time now. Many businesses have jumped on the trend, however few truly understand how it can transform your business into a power entity. Of course, investing in CRM and marketing automation wont change your...

Make CRM Work for your Business

Whether you are a CRM newbie or a techie veteran, CRM is one tool that will change the way you do business. Customer Relationship Management, or CRM, helps teams organize, become more productive, and get to know their current and potential clients on a...

How to Identify Your CRM Champion

CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and…

The 10 Commandments of Marketing Automation

Marketing Automation is now commonplace for many businesses, however, implementations have not always been successful. Why? Because many do not employ these powerful tools correctly. So, as a spin off of my last 10 Commandments of CRM article, here are my 10 Commandments of...

5 Reasons You Need a CRM Champion

A CRM Champion is a designated team member assigned to spearheading your CRM efforts. This person is in charge of the implementation, getting people onboarded, training, troubleshooting, and more. You are more likely to succeed with CRM if you appoint a designated CRM...

The 10 Commandments of CRM

1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your...

What to Think About Before Investing in CRM

This post is what I like to refer to as the prerequisites of CRM. Enjoy. You are making the decision to evaluate a CRM and marketing automation platform. This is a smart decision and one that can greatly redefine your processes and business to...

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