Alessandra Ceresa
Alessandra Gyben
With an iPhone, MacBook and iPad on hand at all times, Alessandra's enthusiasm for marketing and social media landed her the position as the Director of Marketing for a leading software company. After graduating from the University of Southern California, Alessandra gained years of experience as a Public Relations executive in both San Diego and Los Angeles. She was responsible for developing and executing marketing campaigns, both online and offline, for numerous companies across multiple industries. Her passion for small business and online marketing led her to her current position, Director
How Sales can use marketing to help them sell more
I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or...
How Tech Transformed eCommerce
The holidays have always been a busy, busy time of year. From Thanksgiving to Christmas and even beyond, people shop ‘til they drop. However,...
Making CRM Work for You and Your Team
Whether you are a CRM newbie or a techie veteran, CRM is one tool that will change the way you do business. Customer Relationship...
Using Data to Segment and Target your Customers
Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to successfully targeting your customers. There...
Breakdown Departmental Silos and Increase Collaboration with CRM
Image Source: 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an...
Marketing Automation: The Best Practices to Implement Your Automated Processes
Implementing automated marketing strategies is a sensitive exercise. On the one hand, a light touch is called for, balancing automated strategies with a more...
Print Marketing is Not Dead…and You Should be Using it!
Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking...
Why do we win some deals and lose others?
Sales absolutely is a numbers game, but what if you could identify trends and commonalities between those deals you win and those that you...
Marketing Automation = More Customers: Marketing Automation for Beginners
Marketing automation can be as simple as an auto-responder or a complex mix of automatic actions including triggers, emails, drip campaigns, workflows, and more....
Business Pain Point: I need an information trail!
Every business has its growing pains. However, just like in our personal lives, we identify what the issue is and find a way to...
Better Email Marketing: Segmenting & Targeting Your Leads and Customers
We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs....
The secret to unlocking more sales…Don’t be annoying
I am not a sales person and that is exactly why I am writing this article. I am on the receiving end, and I...
Getting your team onboard with new technology
Agility and adaptability are critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx...
Prepping for Successful CRM Implementation
Did you know that you can actively safeguard against CRM implementation failure with just a few simple, yet undervalued steps? I am not saying...
6 Signs You are Ready for CRM and Marketing Automation
We are busy. We are all busy. Both our personal and business lives are cluttered with ‘stuff’ we need to accomplish. It becomes hard...
The Missing Link: Human Connection
As humans, we live for connection. We seek out ways to relate and engage. We are not solitary animals—we are social creatures by nature....
Don’t Live in Business Chaos, Invest in CRM.
“Your success of failure depends on the ability of a company to adapt to the modern business climate.” If you are reading this article, you...