Creating high-quality, problem-solving, and relevant content for your users is a super-effective way of marketing your business. You can definitely use other forms of marketing too.
But the problem is that unlike before, today your user base would go digging in for more information before they make a purchase. They no longer want to rely solely on your advertisements for making a buying decision.
That’s where content marketing comes in. No matter how much you spend on advertisements, people want to read about your products and services in detail before they invest in them.
The good thing is that your content can not only help you promote your business but can help you in several other ways too, and help you take your business to the next level.
So let’s find out some of the reasons why you need a strong content marketing strategy for your business.
1. Improves Your SEO
The first reason why you should have a content marketing strategy is that it can massively improve your SEO. Users are constantly looking for problem-solving and engaging content that can ease their pain, conquer their fear, and align with their vision for a better and easier life. So by creating such content, you can easily start generating traffic for your website.
As your traffic grows, you’ll automatically start showing up in the search results of relevant queries. All you have to do is to consistently create helpful content for your audience. Make sure you begin with proper keyword research and then strategically place them in your content. This will help you gain some traction, and it’ll be easier to rank for search results.
2. Adds Credibility to Your Business
People don’t like traditional media advertisements and hesitate to trust them because of how promotional they are. This is not the case with content marketing.
By publishing valuable content on your website, you can build trust and credibility among your users. Instead of using it to directly promote your business, you can twist them a little to make them informative, inspirational, and entertaining for your visitors.
This will encourage your audience to like and share your content with their friends and family, which acts like word-of-mouth marketing. This is a great way of adding credibility to your business and increasing your brand value too. People trust recommendations, and when they find out about your business from someone they trust, they take a genuine interest in your business and might even consider sharing it with their friends and family.
3. Drive Sales
Another major reason why you need to include content in your marketing strategy is that it can drive sales. The buying process of every shopper always begins with the need to solve a problem. This encourages people to start their research to find out why the problem is occurring and how it can be solved.
By creating high-quality, problem-solving, and valuable content around your keywords, you can make your content discoverable to these users. The trick in making your content drive sales is to offer them a way to solve their problem. That’s where you add your CTA that will direct them to the checkout page of your products or services.
Also, as mentioned above, good content can help you build trust and credibility amongst your audience, encouraging them to like and share your content. And when people see your brand being shared and liked by someone they trust, they rest assured that they too can safely invest in your business. So in a way, content marketing helps influence your customer’s buying decision.
4. Build Brand Authority
The next amazing reason how content can benefit your brand is by building brand authority. This can happen through guest posting. Rather than creating content simply for your blog, you should start looking for guest posting opportunities as well to market your business.
By getting your content published in some popular blogs or publications, you can create some strong backlinks for your business. This, in turn, will help build brand authority and boost your SEO too.
5. Effectively Drives Leads
According to research, 72% of marketers believe content marketing increases user engagement and increases the number of leads. And you can bring back 60% of these visitors by using video content in your marketing strategy.
That’s the power of using content in your marketing strategy. You’re only going to miss out on your leads and potential customers by not using content, whether written or video, to promote your business.
6. Boost Brand Awareness
If you want to create brand awareness, you have to create content that’s shareable by your users. When your audience shares your content on social media, your content gets read and shared by more and more people.
The more it gets shared, the more visible it becomes. When people come across your brand more often in their feed, they become more aware of your business. This means that by creating valuable and shareable content for your blog, you can easily increase your visibility and thereby boost brand awareness for your business.
7. Increases Followers and Expands Subscribers
When readers find value in your content, they become potential advocates of your brand. And they want to read more articles that you come up with in the future. So in order to stay up-to-date with your latest articles, they tend to follow you on social media.
Some might even subscribe to your email newsletters so that they are notified right when your posts go live. Either way, it helps you grow your social media followers and expand your subscriber list.
So these are some of the reasons why you need a strong content marketing strategy for your business. And just like Bill Gates once said, content is king. This will continue to be true as long as you use digital marketing to promote your business because it’s the most efficient way to reach out to your target audience and boost your sales to increase your profit.