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CustomerThink
Editor’s Pick
Engagement
Digital Marketing
Sales Performance
Service and Support
Social Business
Experience
Customer Journey
Customer Loyalty
Customer Strategy
Omnichannel
Personalization
Voice of Customer
Technology
Contact Center
Customer Analytics
Leadership
Chief Customer Officer
Employee Engagement
Innovation
Performance Metrics
Content Type
Article
Column
Blog
Interview
Think Tank
News
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Top Authors
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Free CX E-Book
Home
Enterprise Technology
Marketing Technology
Marketing Technology
Can martech data be unified, federated, and siloed all at the same time? Yes, and each serves a purpose
Scott Brinker
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March 8, 2024
Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?
Scott Brinker
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March 3, 2024
Every marketer a data analyst and an engineer… delusion or destiny?
Scott Brinker
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February 6, 2024
Email Marketing Maintenance: A 7-Step Checklist
Liviu Tanase
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February 2, 2024
The amazing turning point when martech systems complexity and martech UX complexity diverge
Scott Brinker
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January 6, 2024
Unlocking Loyalty Potential: How a Customer Data Platform Supercharges Your Rewards Program
Megan McDonagh
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January 3, 2024
True Personalisation is Unworkable for Customer Experience
Ricardo Saltz Gulko
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December 13, 2023
Unwrapping Success: Mastering Holiday Retail with First-Party Data Dominance
Megan McDonagh
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November 13, 2023
Best approaches for a strong first-party data strategy
Greg Kihlstrom
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November 2, 2023
Does CDP Need a New Definition?
David Raab
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November 1, 2023
Products in the “long tail” of martech have a wide range of different strategies and aspirations
Scott Brinker
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October 26, 2023
Balancing Personalization and Privacy: Navigating Data Regulations in Banking
Megan McDonagh
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October 1, 2023
Unlock the power of marketing data with active metadata and lineage
Nancy Louisnord
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October 1, 2023
From Routine to Strategic: How AI Can Propel Marketing Skillsets Forward
Manyam Mallela
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October 1, 2023
Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT
Scott Brinker
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September 28, 2023
9 eCommerce website development practices to help build customer trust
Pratip Biswas
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September 14, 2023
6 Best Growth Marketing Tactics That Works
Hassan Mansoor
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September 12, 2023
Unlocking Identity Resolution: Building Stronger Connections in a Digital World
Megan McDonagh
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September 11, 2023
SaaS Success Unveiled: How Intent Data Rewrites Marketing Playbooks!
Vivek Goel
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September 5, 2023
Conway’s Law vs. Inverse Conway’s Law and the future of build vs. buy in martech
Scott Brinker
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August 11, 2023
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The Revenue Impact of CX Training
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