Megan McDonagh
Megan McDonagh
Megan, a seasoned marketing executive with over two decades of experience, is the CMO at Amperity. She was previously the CMO at RealWear, a global market-leading industrial wearable startup. Before this, she spent 20+ years at Intel where she held leadership roles across Integrated Marketing, Product Marketing, Brand Strategy and Partner Marketing.
Unlocking Loyalty Potential: How a Customer Data Platform Supercharges Your Rewards Program
Loyalty is the not-so-secret ingredient to running a successful consumer business. You’ve probably heard the stats: acquiring a new customer is five times more...
Unwrapping Success: Mastering Holiday Retail with First-Party Data Dominance
The holiday season isn't just a time of festive cheer and gift-giving; for retailers, it's a gold mine of customer data and a critical...
Balancing Personalization and Privacy: Navigating Data Regulations in Banking
In today's digital landscape, personalization is the name of the game. Customers crave tailored experiences, and businesses, especially in the financial sector, have been...
Unlocking Identity Resolution: Building Stronger Connections in a Digital World
Good companies care about their customers. But to really understand their wants and needs, brands should know who their customers are. Sounds simple, right? No...
Mastering Customer Segmentation: Elevating Your Marketing Strategy
With all the competition for consumer eyeballs and dollars, it’s absolutely critical to be able to identify and communicate effectively with diverse groups of...
The 4 Horsemen of Data Deprecation and the New Era of Digital Marketing
There’s a sweeping generational shift happening across the paid media and advertising space—and it’s been a brutal revelation for marketers. Consumers are increasingly dissatisfied...
How Your Customer Data Can Make or Break the Holiday Season
It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time...
What’s Right for your Organization: Repurposed or Purpose-built Data Solutions
The best solution for any job is one designed for it, not something repurposed with a new functionality tacked on. That's why companies who...
What Brands Can Do Before Their Best Customer Ghosts Them
Relationships can move fast. You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even...