Vivek Goel
Vivek Goel
20+ years of leadership experience in IT companies of all sizes ranging from start-ups to large organizations in India and the USA. Expertise in strategy and operations across functions, including Marketing and Business Growth, Product Development, Project Management, Process and Quality, and HR. Vivek has channeled his extensive experience into founding his own marketing agency, Orange Owl.
He holds a B.Tech Degree in ECE from BIT, Ranchi, India.
Inclusive Leadership: Embracing Diversity for Innovation
In today’s rapidly changing business environment, diversity and inclusion have become more than just buzzwords—they are essential for innovation, growth, and long-term success. Inclusive...
5 Things Marketers Are Getting Wrong About B2B SaaS Marketing (And How to Fix Them)
In the competitive world of B2B SaaS marketing, it’s easy to make missteps that hinder growth. While SaaS marketers are often focused on driving...
Building a Purpose-Driven Startup Culture: Leadership Strategies for Growth and Unity
As a startup founder, one of the most crucial roles you play is that of a culture builder. The culture you cultivate within your...
10 Essential Steps to Build a Strong Brand Identity for your Startup
In a marketplace crowded with competitors, creating a strong brand identity is essential for your startup’s success. However, building a brand identity isn’t just...
The AI Search Tsunami: Will It Drown Your Traffic?
The rapid rise of AI-powered search engines like Google’s Search Generative Experience (SGE), AI Overviews, SearchGPT, and Microsoft’s AI-enhanced Bing Copilot has sent shockwaves...
Adaptive Leadership: Navigating Change and Uncertainty
In an era marked by rapid technological advancements, shifting market dynamics, and evolving societal norms, the role of leadership is more complex than ever....
Who Says You Can’t Use Generative AI to Write Blogs that can Both Engage and Rank?
In an era where content creation is pivotal to business success, harnessing the power of generative AI can significantly enhance the quality and reach...
Revolutionizing B2B Marketing: The Power of Digital Transformation
In the ever-evolving landscape of B2B marketing, digital transformation has emerged as a pivotal force, reshaping strategies, processes, and outcomes. Businesses are increasingly leveraging...
Top 10 Go-To-Market Strategies every B2B Startup Must Consider
Launching a B2B startup involves not just a great product but also a strategic approach to the market. A well-defined Go-To-Market (GTM) strategy is...
Demystifying Google AI Overviews for B2B Marketing Success
Introduction to the Evolution of Search: Google AI Overviews In the digital age, search engines have continually evolved, enhancing how information is delivered to users....
Comparing Inbound Marketing and Account-Based Marketing: A Comprehensive Guide
In the dynamic world of B2B marketing, two prominent strategies have gained significant traction: Inbound Marketing and Account-Based Marketing (ABM). Each approach offers unique...
Top 5 Challenges in B2B Marketing Analytics and How to Overcome Them
In the ever-evolving landscape of B2B marketing, analytics play a crucial role in understanding customer behavior, optimizing campaigns, and driving business growth. However, leveraging...
Mastering B2B Marketing: The Power of Case Studies and Whitepapers
In the dynamic world of B2B marketing, creating compelling content that drives engagement and conversions is crucial. Two highly effective content types in this...
Mapping Your Content to the Buyer’s Journey: A Comprehensive Guide
In the world of content marketing, understanding and mapping your content to the buyer’s journey is crucial for engaging potential customers and guiding them...
Crafting an Effective Go-To-Market Strategy: A Strategic Guide for B2B Enterprises
In the competitive world of B2B marketing, crafting an effective Go-To-Market (GTM) strategy is essential. This strategic roadmap determines how a product or service...
5 Automation Pitfalls to Dodge for Ultimate Success
In today's fast-paced world, automation has become a real game-changer when it comes to improving efficiency and productivity. But hold on a sec! Not...
Tips for Effective Governance and Implementation of Citizen Development
Citizen development, a practice wherein non-technical employees take on the role of creating custom software solutions, has emerged as a powerful approach organization are...
Unleashing Your Inner Citizen Developer: A Step-by-Step Guide
In today's rapidly evolving tech landscape, you don't need to be a seasoned coder to create impactful solutions. Enter the world of citizen development,...
Fostering Innovation from Within: The Rise of Citizen Development
In the fast-paced world of business, innovation is the name of the game. Organizations are constantly seeking new ideas and solutions to stay competitive,...
SaaS Success Unveiled: How Intent Data Rewrites Marketing Playbooks!
In the realm of Software-as-a-Service (SaaS), where innovation and customer engagement are paramount, a revolutionary tool has emerged that promises to redefine how sales...