Vivek Goel
Vivek Goel
25+ years of leadership experience in IT companies of all sizes ranging from start-ups to large organizations in India and the USA. Expertise in strategy and operations across functions, including Marketing and Business Growth, Product Development, Project Management, Process and Quality, and HR. Vivek has channeled his extensive experience into founding his own marketing agency, Orange Owl.
He holds a B.Tech Degree in ECE from BIT, Ranchi, India.
Why Startups Stall After MVP & What Drives Product Momentum
TL;DV 1. Feature velocity can create the illusion of progress, but without strong user behavior, it rarely leads to sustained growth. 2. Products gain traction…
10 Mistakes B2B Companies Make with Analyst Relation (AR) Engagements
For enterprise and upper mid-market deals in particular, analyst perception often determines whether a vendor is even considered.
The 5 Rookie AR Mistakes Even Unicorn Startups Keep Making
In today’s enterprise buying landscape, trust has become the new currency. Traditional marketing can get you visibility, but it rarely gets you credibility. Sales...
The Content Symphony: Crafting B2B Content That Strikes the Right Chord
In the world of B2B marketing, content isn’t just noise — it’s music. The brands that stand out aren’t the loudest; they’re the ones...
The Funnel Isn’t Flipped — It’s Misunderstood
If you’ve spent time in marketing circles lately, you’ve probably heard the rallying cry: “Most companies have flipped the funnel.” The argument goes like this:…
Why Your Marketing Isn’t Working: You’re Confusing Strategy with Execution
Most people think they know what strategy is. But in reality, very few do. Over the past few years, I’ve noticed a pattern everywhere I...
LLMs Are Stealing Your Traffic: How AI Answers Bypass Your Website
For over a decade, digital marketers and publishers have played by one rulebook: optimize for Google, earn the click, and build audiences through organic...
Why Non-Tech Businesses Need AI-Powered MVP Development
In today’s world, technology has quietly become the backbone of every business—whether you’re a marketing agency, a fitness community, or a retail brand. Yet...
Agentic AI for Dummies: A Simple Guide to Understanding AI’s Future
Artificial intelligence (AI) is changing the world, and you’ve probably heard of it before. But there’s one specific type of AI that’s starting to...
Account-Based Marketing on a Startup Budget
In my role as the CEO of Orange Owl, a B2B marketing agency working with fast-growing startups and tech-driven enterprises, I get frequent inquiries...
AI in B2B Marketing: Why You’re Missing Out if You’re Not Using It Yet
In the ever-evolving world of B2B marketing, staying ahead of the competition means adapting to the latest trends and technologies. One of the most...
Navigating the World of ChatGPT Models and Generative AI for Marketing Excellence
The realm of generative AI has ushered in a new era for marketers and content creators, providing tools that can significantly enhance engagement, streamline...
10 Costly GTM Mistakes B2B Companies Make (And How to Fix Them!)
A successful Go-To-Market (GTM) strategy can be the difference between a thriving business and a failed product launch. Yet, many B2B companies fall into...
Is SaaS Dead? The Future of Software in the Age of AI
The rise of AI has sparked a major debate in the tech world: Is SaaS (Software-as-a-Service) still a viable business model, or is it...
Future-Proof Leadership: Preparing for Tomorrow’s Challenges
In today’s fast-paced world, where change is the only constant, leadership that merely reacts to the present is no longer enough. Future-proof leadership has...
Servant Leadership: Putting People First for Organizational Success
In an era where employee engagement, satisfaction, and performance are paramount to organizational success, servant leadership has emerged as a transformative approach. Unlike traditional...
Demo, Free Trial, or Freemium? Decoding the Best Fit for Your Business
In the B2B space, companies often grapple with the decision of how to showcase their product or service to potential customers. The three most...
The Digital Leadership Revolution: How to Stay Ahead in the Tech Game
The rise of digital transformation has redefined what it means to lead. Traditional leadership skills are no longer sufficient in a world where technology...
SEO in 2025: Navigating a Changing Landscape
Over the past 16 years, SEO has been a cornerstone of digital marketing, powering startups and scaleups to $1B valuations with SEO-first strategies. However,...
From Chaos to Clarity: The Role of Ethical Leadership in Complex Decisions
Introduction: Why Ethical Leadership Matters Ethical leadership is not just about following rules or meeting compliance standards—it’s about consistently making decisions that reflect integrity, fairness,...