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Greg Kihlstrom

Greg Kihlstrom
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota.

Using customer journey orchestration to create memorable moments

Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce,...

Increasing customer engagement through the power of participation

To stand out in today's competitive marketplace, brands need to go beyond just offering a high-quality product or service. To truly connect with your...

Harnessing the Power of Natural Language Interfaces for Improved Customer Experience

As a consultant and advisor to enterprise brands, I have seen firsthand the transformative potential of natural language interfaces (NLIs) such as conversational AI...

Best approaches for a strong first-party data strategy

Preparing for a first-party data strategy is crucial for brands in today's evolving landscape of data privacy regulations and cookie deprecation. This article is...

The Importance of Customer Journey Orchestration

Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with...

Conversational Marketing and the Customer Experience

Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing...

Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience

Delivering a great customer experience is essential for any business. In today’s competitive landscape, it’s not enough to simply offer a good product or...

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