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Thought Leadership Articles

Marketing to Gen Z: 3 Insights to Engage with Digital Natives

Brands need to take special care when marketing to tomorrow’s most-wanted consumers. In the year 2030, the majority of Generation Z will be in their...

How to Win and Keep Customers for the Long-Term: 5 Tips from a Chief Customer Officer

Customer expectations have changed. We now live in an experience economy where every customer values and expects high-touch, high-quality experiences with brands. With the...

Leaders, Are You Using Personality Data to Your Advantage?

A continually growing field, there are many practical applications for artificial intelligence in today’s business economy. From personalized advertising and product recommendations to fraud...

Segmentation: The Key to Improving CX for Customers That Matter Most

“A FOUR, WE GOT A FOUR!???” I yelled at my smart phone. I stared at the number in disbelief. I looked at my wife who shrugged. It...

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