Twitter: Powerful Social Media in 140 Characters or Less


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The interaction between a person who posts original content and the people who reply to that content constitutes the social aspect of online social media. The content that emerges from these conversations builds virtual communities and connections that businesses can use to reach their markets and build brand loyalty. Twitter differs from other social media sites and from other blogs because its conversations take place in bite-sized, 140-character maximum chunks, “because that’s all that can fit through SMS”. Twitter isn’t the only microblogging social media service. Facebook and LinkedIn each offer options for microblogging to update your current status. While these features don’t have size limits like Twitter, their entries do tend to be short.

The social media can connect your business to a large audience. Facebook “claims” more than 60 million “active” members. The Internet hosts more than 100 million English language blogs. Twitter already has more than three million users with no end in sight, and its largest user group fits an ideal consumer demographic: professionals from 35 to 44 years old with good salaries.

Failing to follow Twitter etiquette can affect your following, so heed these rules of online conduct:

1. “Don’t spam” – Users recognize spammers because they follow lots of people and spew out pushy content, but few people follow them.

2. “Follow style rules” – Don’t tweet in all-caps. Remember that some people don’t know SMS texting language and its shortcuts.

3. “Give credit for retweets” – If you repeat someone else’s tweet, that’s a retweet or RT.

Credit the first sender by noting “Retweet @username” before the original message.

4. “Stick to 140 characters” – Don’t break messages longer than 140 characters into multiple tweets. This confuses recipients; stick to one tweet at a time.

5. “Follow people who follow you” – People break this rule because they have no interest in some of their followers or they’re spammers. When you open a new Twitter account, build it up by “following back” your followers.

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You know you’re doing things right when your following grows and people refer to your tweets. Doing Twitter right means sharing valuable, insightful information, asking valid questions or triggering good conversations. You could also send a broadcast, a statement tweet that makes an announcement, shares new information or posts a famous quote. A broadcast doesn’t include another Twitter user’s ID or any links. To avoid boring people, limit your broadcast tweets.

Some members appear on Twitter only to announce new links from their Web sites by way of services like Twitterfeed that update their Twitter IDs every time they post something new. Not every user can pull this off since some people won’t follow users whose tweets are all links. You can share the occasional, “What are you doing?” tweet, but spice it up with interesting details. Instead of “About to take a nap,” write, “About to take a nap. Fingers already half-asleep. Summertime always does this to me.” Such notes give people insight into your personality, just as reading other peoples’ tweets tells you something about them.

Spend your time on really great headlines with keywords. Your headlines have the greatest impact on how many people share and read your content.

Here are some proven headline formulas:

  • Lists: Headlines with numbers in them consistently perform well. Example: 7 Reasons People love Twitter.
  • How to: “How to” titles promise a benefit to your readers. Example: How to Use Twitter to Increase Sales Leads.
  • Target a Shark: Refer to a shark, which can be an important company or person in your industry. This allows you to feed off the shark’s popularity to call attention to your content. Example: What Katy Perry Can Teach You About Building Followers.
  • Include Keywords: If you want to be known for marketing, make sure to include that keyword phrase in your headlines. Example: 6 Insanely Useful Marketing Secrets.

Republished with author's permission from original post.

Patrick Murphy
SiliconCloud provides high-quality, customized solutions to satisfy business objectives by leveraging the online space to drive leads and nurture customer relationships. SiliconCloud's integrated solutions of Web Creative, Analytics, Search Marketing & Social Media is designed to elevate your image, inform sales strategies and drive business. SiliconCloud means having a clear vision. Dozens of organizations in B2B and B2C arenas have counted on SiliconCloud to pave their road to the future by securing their online presence


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