Patrick Murphy
Patrick Murphy
SiliconCloud provides high-quality, customized solutions to satisfy business objectives by leveraging the online space to drive leads and nurture customer relationships. SiliconCloud's integrated solutions of Web Creative, Analytics, Search Marketing & Social Media is designed to elevate your image, inform sales strategies and drive business. SiliconCloud means having a clear vision. Dozens of organizations in B2B and B2C arenas have counted on SiliconCloud to pave their road to the future by securing their online presence
Is 2015 the Year of content marketing?
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is...
Is 2015 the Year of content marketing?
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is...
How to test your website for marketing success?
Why should you test your website? Every colleague, employee and customer has an opinion about your website. Most of their beliefs are out of date,...
Your Marketing Plan for 2015
>How do you start your marketing plan? Well, start your marketing plan with the right message, one that is easy to promote and honestly represents...
Marketing Automation follows the 80/20 rule, what about your business
Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto. Vilfredo Pareto uncovered a...
What makes your business strategy work?
First you need to understand the difference between strategy and tactics. State your goal – for example, getting to the meeting in the shortest...
Making the most of email marketing?
The arrival digital marketing technologies drastically changed the sales environment. In the past, salespeople made phone calls, and then met with clients and prospects...
How marketing can stop your clients from picking your competition
Choice benefits consumers, but it makes work harder for businesses. Choice in everything - from healthcare to restaurants to rental agencies - creates a...
Selling and Marketing Your Service!
Services are invisible. For the most part, you cannot see, hear, taste, or touch them before you buy. The service industry, however, is hardly...
How to grow your brand and company with marketing
Many corporate marketers do not understand how buyers buy and how marketing works; this information gap makes for inefficient and costly marketing. Research shows...
Thinking of Running a Sales and Marketing Promotion?
Sales promotions are ubiquitous, all-inclusive and ever present. Your customers cannot escape them. Nor would they want to. Who can resist happy hour snacks,...
Why Lead Generation comes after Marketing
Working the phones or slogging through cold-call prospecting are no longer the best ways to make a sale. Traveling salesmen’s techniques simply won’t work...
Why use Digital Marketing?
Advertising once supplied the information people need to make intelligent purchase decisions. Today, people go to Google and other online search engines to find...
Can You Use White Papers as Marketing Tools
White papers can help generate leads in online marketing programs. One vendor reports that its white papers helped increase sales conversions from 1% to...
The Foundations of Digital and Online Marketing
>Online marketing, advertising and sales are growing so quickly they’re threatening the established media, making it reassess its approaches and fight for its life....
Why Marketing Should Matter
Lets be honest, Marketing gets no respect. It’s marketing’s own fault. Marketers have traditionally neglected to make their activities in any way understandable or...
Why Web Writing Is Not Traditional Writing nor Traditional Marketing
The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing...
Are you making the most of your marketing and leads?
The goal of any company’s marketing team is to generate sales leads and, thereby, to increase sales. Monitoring sales inquiries and leads is the...
Marketing for your Wealth Management Company
When old-line brokerage firms and investment banks dominated Wall Street, financial marketing served a limited purpose. Investors and financial product purchasers had more distinct,...
Is your marketing capturing your customers’ dreams?
To please the new breed of customer, you must trigger their emotional impulses, which override their rational thinking. Companies must sell products and services...