Patrick Murphy
Is your website built on common sense for marketing?
The principles of good web design are "just common sense" and you can learn to apply them. A great website must have usability, in...
More Marketing Laws to Follow
Marketing effects take place over an extended period of time – Changing events can affect the outcome of your marketing, especially with line extensions. There's...
More Marketing Laws
Even the best and brightest marketers at the largest corporations make huge marketing mistakes. Size does not assure error-free marketing. Big companies make as...
Sales & Marketing Myths to Avoid
Always be closing If you are always closing, you will accomplish the following undesirable results: People won't level with you — They'll just say what…
Twitter: Powerful Social Media in 140 Characters or Less
The interaction between a person who posts original content and the people who reply to that content constitutes the social aspect of online social...
Have you changed are you now a trusted advisor?
Times have changed. At one time, being a professional automatically carried a certain prestige and clients could assume that almost any professional was solid....
11 ways to be a better sales person
Use your communication skills to convey a message that it makes good business sense to trust you, because you are honest and trustworthy. Successful...
Which Entrepreneur Are You Today?
Over my time with SME's and multinationals I came to realize that there are 4 types of leaders/entrepreneurs; each one is different and no...
What is going on with Facebook and have you $2 million spare?
Video ads to launch on Facebook in coming months Facebook is tentatively preparing the launch of its video ads service this autumn. Originally anticipated to...
Your 10 Deadly Marketing Sins
You could say that marketing has evolved through three main phases. Marketing 1.0, which emerged from the Industrial Revolution, sold goods with product-centric promotions....
How To Use Your Email As A Sales Tool
The internet, e-mail and other online technologies have changed the sales environment and the sales process. One of the biggest changes to today's working...
Marketing Friday’s Take Away for the Weekend
Customers don't need you; they can always find the products, prices and features they want online or at some other store. With technological advances...
How To Sell Your Services
Chances are your product is invisible if you work in the services sector. I am not saying thatyou are invisible just what you provide...
Why Your Business Could And Should Use a Blog
Your blog will let your business communicate directly with your customers and potential clients. It should give the impression that you are connected...
How should you gain Competitive Advantage today?
Yesterday a client mentioned that they were working on what makes them different or what message they want to put out there. Really...
Free Competitive advantage from Google and Data
Your business can enhance your competitiveness by building up advantages in capabilities, processes, technology and market knowledge. As your industry or sectors matures, each...
Why go mobile for your marketing?
There are a number of reasons why you should think seriously about implementing some form of mobile strategy into your marketing programme. ...
What would Google do if they were marketing your company?
Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product – search. Google's...
Strategic Questions to ask you and Your Business
Running your business is hard work. To prosper, you need to ask the right questions. These strategy questions will help you gauge the health...
How to build your brand for your business
Branding is often confused with marketing, advertising or even logos. But branding isn't part of a marketing strategy, and it isn't just your...