Thomas Wieberneit: Technology Where Customer Engagement Meets Experience

The times of business applications as we know them are over. Up until now most applications are more or less monolithic in their logic layer. There are different tiers but essentially all services and business objects that are part of the application are tied together...

We are seeing an increasing willingness of consumers, but also B2B buyers, to interact with companies using chats or even voice interfaces. This can be attributed to the simple fact that words, written or spoken, are the method of communication that is most natural...

Apart from a lot of other CX-related topics like e.g. customer data platforms, customer journey orchestration, configure, price, quote, artificial intelligence, machine learning, robotic process automation, and many more, there is another topic that currently gets quite some attention. Low code and no code platforms.…

A while ago I wrote a piece in which I asked to not manage the customers’ journeys for them but to instead embrace the notion that customers do manage their own journey. A short while after, I also co-hosted a CRMKonvo with long time thought...

In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all...

My last two articles of this column dealt with empowering sales, e-commerce and marketplaces and how to use them to increase business resilience by offering additional channels for customers. It is interesting (well, and a bit pleasing, too) to see that some of my...

I hoped that, by now, we would see different news than just Corona related ones. But it sincerely ain’t gonna happen anytime soon. So, let’s continue with more learnings and consequences that we can put in action to make our businesses more resilient by becoming...

Stores, offices, and showrooms were closed. Fairs and trade shows got canceled. Customers were not able to come. The salesforce needed to stay in their home office and was barely able to stay in touch with customers. The ability to sell diminished and sales figures...

You might already be sick of the topic, but of course this post is influenced by COVID-19. Businesses have been unprepared, and I ask myself: What can be done to prepare? Agility in customer experience management is a thing, a big thing. Both products and...

Salespeople really love to feed data into their CRM system after a long day, or even during the weekend. They are truly looking forward to their weekly sales call with numbers that every single one of their colleague massaged themselves. They are obsessed with...

In the past weeks two independently interesting things happened. Early September, as a member of the valantic team, I attended the German SAP User Group (DSAG) annual congress. As you can imagine, this event is about all things SAP users like and also those...

Being a CRM consultant working with many organizations it is hard to not see AI as a topic that is thought about. Does it help? Where is the biggest impact? How to start? What skills do I need? These are only some of the...

How often is it that a call to a service hotline ends up with the need to have a service technician come to your place? Something like, for example, your washing machine does not work but shows an error code, so you start your...

This is evident in our everyday experience. Whether we are waiting in a telephone queue, or do not get a meaningful answer to an inquiry or are even brushed off with funny answers relating to GDPR. Who of us didn’t hear the line "Due...

Modern customer relationship management, if I may use this ancient term, is undergoing significant change. It is a change towards achieving customer outcomes. But then, whether we call it Customer Relationship Management, Customer Engagement Management, or Customer Experience Management does hardly matter. What does...

It is hard to believe, but the year 2018 is already coming to an end. It has been an exciting, yet incredibly busy year for me personally, as you might have realized by my decreased frequency of posting. First things first! Still, I would like…

Blockchain, hyped as the technology is at the moment, has not only quite some potential but has matured considerably over the past months. Still, after having critically looked at some promising use cases of blockchain throughout the last articles of this column, it is time...

The biggest asset an organization can work with is trust. Trust in a brand and its messaging, aka marketing, is what makes marketing successful and credible. At the same time, people say that there are three types of lies: Lies, damned lies, and marketing. Trust…

Two of the biggest and most discussed topics in the past couple of years or so have been Bitcoin and artificial intelligence with machine learning. Bitcoin obviously had a real peak around the beginning of 2018. Just have a look at Google Trends. No surprise...

Will we see immersive advertisements like they are in all plasticity shown in the 2002 movie Minority report (yeah, it is that old)? Will our social media status be used for ‘appropriate’ customer engagement like in the Black Mirror episode Nosedive? How will customer engagement...