Learn from the Best: Important Business Lessons for Marketplace Owners


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Managing a multivendor marketplace can be a tricky task. This becomes especially true if you are managing different languages and regions at the same time. Even if you have an automated Magento multivendor marketplace script, you will need regular oversight to ensure things are running smoothly and customers are being satisfied.

However, this is easier said than done as many times there are a number of hindrances to completing a project or assuring deliverables. These mostly have to do with performance gaps within the company and inadequate communication between clients and vendors.

To help you understand what is required to ensure the best business process, here are the primary things you need to consider when you are running your Magento multivendor marketplace ecommerce app.
The Primary Considerations for Running a Successful Marketplace Business

1. Precise Communication

Proper communication is always a cornerstone of any business. In multivendor models, this becomes even more important as owners need to manage communications and business interactions with multiple channels. For the best kind of shopping experience for clients, all channels must maintain a responsive communication process.
Different companies can choose to do things differently as per their preferences and limitations. However, in general, it is always better to have a multiplatform communication model with direct call, email and chat options through the app itself.

Further, the app can be extended to add group discussion options where required. This would help resolve situations where inputs from multiple sources such as collaborators, co-worker or even clients are required.

2. Internal Work Assigning Grid and Process

Work allocation is essential for achieving goals in any business setting. For multivendor marketplace model businesses, this fact takes in gargantuan proportions. Without proper allocation of work and management of processes relating to it, the business will not be able to meet targets. So, the hierarchal structure needs to be designed such that work allocation can be done promptly and all related reports are readily submitted to the relevant overseers.

To support this allocation protocol, the multivendor market platform needs to have a work application system in place. This part of the software needs to have an integrated communication and general management model. This will help keep all parties apprised of the development and facilitate a streamlined process.

3. Report Generation

Work appraisal and performance analysis have taken on a new spectrum of importance in today’s world. Thankfully, we have technologies which allow us to measure and evaluate the relevant data and make strategic decisions accordingly. Whether you are running a single channel business or have a multivendor model, you will need periodic reports to plot the future of your business. Ideally, the report generation process should be integral to your digital system.

Most Magento multivendor marketplace extensions will offer this option by default. However, they may not always be adequate, particularly if your business growth quickly outstrips the assessment limits of the program. In that case, you shouldget a more comprehensive analysis system which can easily be integrated into your existing software. This will help you keep a close eye on your business performance and enable you to capitalize on your growth potential.

4. Risk Management

Generally speaking, the greater the number of links in your business chain, the higher the probability of breakage. So, a business model with a simple process is most likely to work consistently without intervention.
However, you can only go so far with such models and with enough time, the need to scale upwards to more complexity is inevitable. Multivendor models for business are already at a fairly high level of complexity. That is why, they also endure the risk of gaps in performance, a breakdown in communication and resulting business losses to a higher degree.

So, a smart multivendor marketplace owner will perform an adequate risk assessment study to understand and anticipate these issues. This process has equally to do with the data-based assessment of the project and the individual impression on collaborators and co-workers.

5. Open-Ended Business Structure

While having a closed loop in your business hierarchy is a good idea, it can make your model rigid. If so, then your business will not be able to adapt to changing market trends and growth opportunities. The entire purpose of the multivendor model is to allow entry of multiple product streams and revenue generation opportunities.
So, the business plan must include default scaling options and must be modified as the market dynamics change. Using Magento multivendor marketplace ecommerce apps, for example, allows for prompt scaling through the support of an active and dedicated developer community.


Managing a multivendor business can be challenging. However, it can also be rewarding if the owner performs prudent planning and selects the right digital infrastructure for successful operations. A Magento multivendor marketplace is a good example of integrated business process software but there are other software as well. The business owner should choose according to their budget, scaling options and future growth prospects.

Rakesh Jain
Rakesh Jain is CEO and Co-founder of MobiCommerce, an eCommerce web & mobile app development company to build Magento Mobile App and PrestaShop Mobile App for online eCommerce stores. With an entrepreneurial experience of 14 years, he is a visionary who proactively look out for the next big thing.


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