Do you want shoppers to instantly recognize and engage with your brand? If so, it’s time to think about your brand awareness strategy.
Brand awareness is how easily users remember your name, tone, marketing, and product. If shoppers think of your company when they see your logo or have an industry-specific problem, you can bet that many of these same people will visit your website.
Leaders who build a memorable company with a high-quality product can expect a surge in conversions and engagement. People are more receptive to brands that go above and beyond to stand out from the crowd.
The thing is, it takes time to build brand awareness. You have to work hard and practice consistency if you want people to remember your business.
Below, you’ll find five brand awareness strategies we’ve used to enhance recognition, secure sales, and grow multiple software companies.
Let’s get started!
Publish High-Impact Content
Content marketing is an excellent way to improve brand awareness and connect with potential customers. I suggest publishing high-quality content on your blog several times per week. A whopping 57% of marketers say they’ve acquired a new customer through their company blog, which certainly contributes to awareness.
There are a few ways publishing articles on your blog can help you forge connections and skyrocket awareness. For starters, blog posts allow you to tap into your customers’ needs and pain points. If you write about topics that matter to your audience and include plenty of relevant keywords, you may see your site rise through the search engine results pages (SERPs).
Blogging also allows you to ask for feedback. If users see that you take their thoughts seriously and make changes based on feedback, they are more likely to remember your brand.
I also suggest looking for guest posting opportunities. Simply put, a guest post is an article that you publish on another website. For instance, the team behind an SEO marketing tool may ask a hosting company if they’re accepting guest posts. These two products go hand-in-hand, so it’s easy to see why this guest posting partnership works.
Over half of bloggers publish upwards of 5 guest posts each month because they want to connect with more customers and boost awareness.
Ask New Visitors to Join Your Email List
Another great way to help people remember your company is to ask new website visitors to join your email list. Email makes it easy to reach out to people who have shown interest in your product or service.
Let’s say someone discovers your website for the first time. Shoppers browse your blog and like what they see, but it’s time for them to leave for work. Instead of letting that person go without joining your list, you can quickly ask them to become a subscriber through a popup or signup form.
Each user who becomes an email subscriber is one more person aware of your brand. As your list grows, your email marketing reach will expand beyond your core audience through word-of-mouth marketing and social proof.
I recommend creating a lead magnet for your sites, like an eBook or discount. Ask visitors to sign up in exchange for your content upgrade, and you’ll have no problem growing your lead list and boosting brand awareness.
Host a Viral Giveaway
Giveaways can help you connect with existing customers while exploding awareness across multiple marketing platforms.
The first thing you have to decide is the prize for your giveaway. People are more than happy to participate in a free giveaway if there’s a chance they could win something valuable. Common prizes include:
- An annual license to your software
- A product bundle
- Something simple yet valuable, like an Amazon gift card or laptop
Once you decide on a prize, it’s time to start thinking about the rules. Ideally, the rules for entering should directly contribute to your brand awareness.
Luckily, you have plenty of entry methods to choose from. Some strategies that work for us include the following:
- Share the giveaway with friends
- Join our newsletter
- Check out our new product landing page
- Watch a YouTube video
All four tactics will help you improve conversions and engagement, especially if you’re struggling to get recognized.
After announcing the winner, I like to send an exclusive discount to everyone who participated in our giveaway. This small but meaningful gesture helps us build brand loyalty and awareness.
Partner with Affiliates
There’s a good chance you’ve used an affiliate code to buy a product in the past year. Research shows that a staggering 16% of all online orders directly result from affiliate marketing.
As a business owner or marketer, affiliate marketing is an excellent strategy because it helps expand your reach outside your core audience. Imagine 1000 people visiting your website every week. These people are exposed to your brand and understand your product or service.
So, what about everyone else?
Here’s where affiliate marketing comes in. Let’s say 20 people are all promoting your product with exclusive affiliate codes. For the sake of argument, let’s say each person has 200 weekly visitors.
Suddenly, 4000 people who may have never heard of your brand know you exist. If your partners have nothing but good things to say about your product or business, you can expect to see a percentage of these people convert into customers.
I suggest working carefully with your affiliates. Make sure they understand the point of your product or service and have a discount code to share with their audience. You should also check in with your affiliates every quarter. The truth is not everyone will bring new traffic to your site.
But if you refine your list of affiliates every quarter, you can expect to see a sharp increase in traffic, sales, and brand recognition.
Connect with Your Audience on Social Media
Finally, we can’t talk about boosting brand awareness without talking about social media engagement. Believe it or not, well over 4.55 billion people use social media to chat with friends, research products, and interact with brands.
In other words, social media helps you connect with ideal audience, regardless of your industry.
There are several specific ways to build awareness around your brand on social media. The first way is to engage with people in your community. Keep in mind these people don’t necessarily have to follow you. These users just need to have goals and pain points that align with your products.
For instance, you can join relevant groups on Facebook and LinkedIn. Keep an eye out for people with common questions or concerns, and be there to provide a concise answer. People who have never heard of your brand will start to recognize you if you’re willing to help them with their problems before they pull out their wallets.
It’s also a great idea to host live events on social media. Video is a highly effective way to connect with consumers, even if they don’t quite know who you are yet. We found that 88% of marketers see a positive return on investment from video content.
You have plenty of options when deciding on an event for your brand. You could give a hands-on demonstration of your product, host an ask-me-anything event, or even share a few general tips and tricks.
People remember when businesses help them in their time of need. If you’re there to assist potential customers and help them find success, they are more likely to interact with your company in the future.
Improving brand awareness can help your business grow in plenty of new and exciting ways. My final tip for you today is this; track your analytics. After each brand awareness push, you’ll want to pay close attention to traffic, engagement, and sales.
You’ll find that much of your work is trial and error. Pay attention to what kind of awareness marketing brings people to your site, and use this information to amplify your presence and connect with more potential customers.