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Customer Analytics

What Should You Do When You Get an “Aha!” From Focus Groups?

Bob Kaden -

Empower Your Self-Service With Knowledge, Guidance and Personalization

Vikas Nehru -

Think of Customer Service Automation as a Means of Improving the Customer’s Experience

Jason Heklc -

Who Says Government Doesn’t Benefit From CRM?

Mei Lin Fung -

Get Worthwhile Feedback From Your Customers

David Jackson -

Analytics Can Make Your Numbers Really Add Up

Naras Eechambadi -

You Don’t Have to Be Amazon.com to Target Your Emails

Jim Sterne -

To Create a Good Customer Experience, You Have To Stop Treating the Symptoms

David Rance -

Two Heads Are Better Than One: Growing Media Fragmentation Ramps Up Affinity Activity

Glyn Davies -

Adapt to Today’s Empowered Customers Without Turning Your Employees Against You

Paul Greenberg -

How Do You Make Numbers Strategic?

Gary Angel -

Re-organizing Information Can Help Your Business–and Yield Rich Customer Insight

Cathy Burrows -

Is It Possible Your Customers Don’t Notice?

Jim Barnes -

Don’t Ignore Your Customers’ Emotions

Colin Shaw -

The Web Helps Real-Time Targeted Marketing Come of Age

Charlie Carey -

Marketing Executives Sought–But Didn’t Quite Find–More Accountability in 2005

Naras Eechambadi -

Mind the Empathy Gap!

Jeremy Braune -

Will CEM Grow Up Big and Strong (Like Its Rich Cousin CRM)?

Adam Ramshaw -

Letting in the Sunshine: Companies Increasingly Look to Their Customers To Grow the Business

Michael Lowenstein -

Introducing the Chief Listening Officer

David Jackson -
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