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Bruce McCracken

Bruce McCracken
Beagle Research Group, LLC
Bruce McCracken is a business and technology writer specializing in outsourcing, CRM and ASP. His articles have appeared in CRM Magazine, Internet.com, CRMBuyer and the Outsourcing Center. McCracken has a master of arts degree from the University of North Texas and resides in Irving, Texas.

Customer Care in the Online Channels: The Good, the Bad and the Ugly

Reprinted by permission of Beagle Research Group, LLC The customer-driven marketplace has dictated that customer care be offered through multiple channels to provide customers with...

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