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Customer Analytics

Too Much Analysis Leads to … a Bout of Experimentation

Graham Hill -

Searching Out Your Best Customers

Graham Hill -

Has Dell Seen the Web2.0 Light?

Graham Hill -

Is It Worth It?

Jeremy Cox -

How Toyota Became the Leader of the Pack

Graham Hill -

Neuromarketing: Coming to a Store Near You Soon!

Graham Hill -

Thinking About Customer Value

Graham Hill -

B2C or B2B: Who Is the Bigger User of Web2.0?

Graham Hill -

There’s Plenty of Life in the Big Three Yet

Graham Hill -

Is Web 2.0 the Answer to the Price Wars?

Joe Lichtenberg -

You Are Not the Target Audience

Jim Sterne -

Harness the Power of Technology for an Exceptional Customer Experience

Kate Leggett -

Are Influencers Really All That Influential?

Graham Hill -

Inside Out or Outside In?

Jeremy Cox -

Customership Is “Whole Brain Marketing.” Part II

Jay Curry -

Advice to CMOs: Have Your Metrics in Place; Have a Strategic Vision; and Work Well With Others

Naras Eechambadi -

Don’t Rush to Rely on the Magic “One Number” Loyalty Score

Michael Lowenstein -

The “Heads-Up” Enterprise

Jeremy Cox -

Car Dealers Could Profit From Relationship-Building

Jim Barnes -

You Can Get to Know Your Guest: An Interview With Hilton Hotels’ Jim VonDerheide

Jim VonDerheide -
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