Jeremy Braune
Jeremy Braune
Jeremy's career began in international marketing with roles within the textiles, fmcg and toiletries industries.
During his brand and insight consultancy career Jeremy has variously held senior positions at CLK, Brann Worldwide, Detica, Kantar and Brandspeak.
Today Jeremy provides insight driven brand consultancy to UK and global organisations seeking to turbocharge the profitable growth of their brands
Get Your Brand Thinking the Way Your Customers Think: System 1 Versus System 2
In 2011, Daniel Kahneman published Thinking, Fast and Slow, the book which has since been responsible for challenging the thinking of leading marketers worldwide and...
The Five Keys Skills Required to Be a Great Qualitative Researcher
There are already lots of articles out there exploring what it takes to be a great qualitative researcher, so why on earth do we...
Four Key Areas for SMEs to Use Market Research
Great research creates great brands The ultimate purpose of market research is to minimise risk and maximise ROI, by ensuring the business has total clarity...
Is Your Marketing Making a Monkey Out of You?
I know that many readers will see this as Holy Grail stuff, but today all customer touch-points—and this includes all aspects of marketing—increasingly need...
Mind the Empathy Gap!
Make no mistake: Within multi-stage and/or multi-channel relationships, the empathy gap between brand and consumer is widening, thereby severely undermining brand equity and posing...