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Cathy Burrows

Cathy Burrows
RBC Centura Bank
Cathy F. Burrows is director of Enterprise Information and Customer Management Support for RBC Centura Bank (a subsidiary of Royal Bank of Canada), based in North Carolina. She develops and implements enterprise information strategy to support business process standardization and customer relationship management programs.

The Financial “Swiss Army Knife,” RBC Puts Analytics at the Core of Performance

RBC is lauded in books and articles as an example of a company that has put customers at the forefront. But that doesn't mean...

Re-organizing Information Can Help Your Business–and Yield Rich Customer Insight

The issue of how to organize information to support the business needs is, at least on the on the face of it, another "solve...

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