David Jackson

Why One Number Is Not Enough

Loyalty expert Frederick F. Reichheld's article in the Harvard Business Review, The One Number You Need to Grow (December 2003), explores issues around measuring...

Get Worthwhile Feedback From Your Customers

If you want to find out more from your customers than just whether or not they would recommend your company or product to others,...

Introducing the Chief Listening Officer

God provided a great model for communication when he gave us two ears and one mouth. Take a look at the marketing department's budget. How...

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