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David Jackson

David Jackson
David Jackson is the managing director of Clicktools, a company he co-founded in 2000. Clicktools was the first enterprise-scale, on-demand customer experience feedback management system. Jackson is the author of three books, including The Management of Advanced Manufacturing and is on the Global Future Forum's European Advisory Board.

Why One Number Is Not Enough

Loyalty expert Frederick F. Reichheld's article in the Harvard Business Review, The One Number You Need to Grow (December 2003), explores issues around measuring...

Get Worthwhile Feedback From Your Customers

If you want to find out more from your customers than just whether or not they would recommend your company or product to others,...

Introducing the Chief Listening Officer

God provided a great model for communication when he gave us two ears and one mouth. Take a look at the marketing department's budget. How...

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