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Jennifer Kirkby

Jennifer Kirkby
Mutual Marketing
Jennifer Kirkby is a leading analyst and writer on marketing and customer management. She is director of Mutual Marketing and a contributor to many books and journals, and she lectures at business schools. After a career in marketing, she was a director at Gartner and advisor to the U.K. government.

What Is It That Customers Value Most?

This article was originally published by GCCRM. Ask a consultant how to improve your "customer experience," and words of wisdom will flow. Ask a consultant...

Customer Experience–The Voice of the Customer

Published with the permission of the Customer Management Community . Customer feedback is kick-starting CRM programs, improving product design and enabling six sigma projects. Feedback…

2005: The Year of the Customer Community

Published with the permission of MyCustomer.com. Wikis, RSS and weblogs: If you have not yet been assailed by these terms, I guarantee you will be...

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