Best of CRM: March 1st


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Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

Salesforce Back in the Apple with a New Message
By: Denis Pombriant (@DenisPombriant)
At its annual winter meeting, Salesforce announced new messaging and positioning to move beyond the early-adopters phase of Social CRM and start pursuing the early-majority. With Social CRM success from companies like General Electric, Toyota, and others, Salesforce has proven the potential of Social CRM. Marc Benioff also gave advice on common sense (but often unfollowed) things to do to improve the customer experience. 

Where marketing execs are spending all those tech dollars
By: Lynn Haber (@lynnhaber)
Following Gartner’s prediction that CMOs will outspend CIOs by 2016, Lynn details likely CMO spending patterns. CMOs will increase spending on marketing automation, social and mobile technology, and real-time analytics. We’re already seeing increased spending in these areas, and I agree with Lynn that the pace of investment will pick up as businesses realize the full benefits through integrating all these systems.

Hybrid Cloud Will End Virtualization Lock-in
By: Greg Ness (@Archimedius)
Greg Ness posits that the current popularity of software-defined IT such as cloud services, along with new devices and operating systems, is only a stepping stone to a ubiquitous service-defined IT era – an era enabled by the rise of hybrid cloud automation. He also believes that the use of public and private clouds is only temporary, and that enterprise hybrid cloud solutions will soon be cloud-integrated without lock-in, operating across premises.

A new reality between the CMO and CIO
By: Dion Hinchcliffe (@dhinchcliffe)
Another article analyzing Gartner’s prediction about CMOs outspending CIOs, Dion delves into why this shift will occur. As businesses continue their path towards becoming consumer-centric, Dion believes the role of the CMO and CIO will converge to enable data driven engagement. Additionally, the cloud-enabled consumerization of IT will allow less technical marketing individuals to take over some roles traditionally filled by IT, creating greater overlap between the two departments.

CRM Watchlist 2013 Winners: Three Kings – Sales, Process, Analytics
By: Paul Greenberg (@pgreenbe)
The announcement of CRM Watchlist winners continues, this week for sales, process, and analytics companies. Xactly and Lattice Engines earned the sales award, BPMonline and Pegasystems took the process award, and Clarabridge claimed the analytics award.

Announcing iPad and Yammer Capabilities for Microsoft Dynamics CRM Online
By: Bob Stutz (@rlstutz)
Those of us who rely on Microsoft Dynamics CRM can now enjoy increased mobility with the release of iPad and Yammer capabilities. For mobile salespeople, this announcement by Microsoft represents a huge benefit, and will lead to better access to customer information on the go, ultimately allowing for better customer management and business decisions.

We hope you had a great week! We’ll see you again soon with a roundup of all the movers and shakers in CRM and data integration news.

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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