Best of CRM: January 12th


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Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

CRM Watchlist 2013: It all starts…now. The Finalists
By: Paul Greenberg (@pgreenbe)
Paul announces the 49 finalists in the 2013 CRM Watchlist, of which Scribe is proud to be one. The Watchlist honors technology companies predicted to have a significant impact among customers and in their industry in the coming year. We are all anxiously awaiting the winners announcement, scheduled to arrive in the coming weeks.    

What Won’t Tell You
By: Gene Marks (@genemarks)
Gene cuts straight to the chase in his piece in defense of CRM technology. He tackles, head-on, complaints he often hears about CRM systems and then touts the maturity of all the products on the market. For those that struggle with their CRM, Gene argues the problem is with the user and not the product. Then he suggests three spot-on ways to improve CRM satisfaction. 

The emerging cloud computing skills crisis
By: David Linthicum (@DavidLinthicum)
David shares results of an IDC report, sponsored by Microsoft, which predicts a demand for cloud-ready IT employees, as the market will “grow 26 percent annually through 2015, with as many as 7 million new cloud-related jobs available worldwide by that time.” The point is clear – for enterprises who plan to move more to the cloud; there will be a necessary focus on training current employees and recruiting well before demand outstrips supply.

Dear CIO, Chief Marketing Officer’s Success Depends on You
By: Vala Afshar (@valaafshar)
Success depends on collaboration, particularly in the case of CMOs and CIOs. Vala cites multiple reports that support this, including one article from the Harvard Business Review that shared 70 percent of CMOs feel they are underprepared to manage the explosion of data and “lack true insight.” CIOs understand technology deeply, and can help guide marketer’s on their new journey.

Who Owns CRM Data at Your Company?
By: David Taber (@DavidTaber)
An interesting piece from David Taber that touts the importance of governance in CRM. David’s recommendation is to involve the sales team, as they have vested interest in the record ownership. David leaves us with another nugget of advice, “When outside systems inject new CRM data, they may need to set or manipulate ownership values. Generally speaking, we recommend that all that assignment, ownership and routing logic be in one place: either entirely in the CRM system, or entirely outside of it.”

Big data analytics, CloudStack top hot cloud computing trends in 2013
By: Caitlin White
As the predictions for 2013 roll in, Caitlin’s caught our eye. In nearly all her highlighted areas, big data analytics, BYOD, and cloud standard creation, we see the implications that data integration will grow ever more important. That big data won’t off many insights unless it can make it into the hands of those that need it most.

Experts predict big moves in enterprise mobile apps, cloud in 2013
By: Brenda Cole
Experts from analyst groups like IDC and Constellation Research predict a growth in IT spending in the coming year. One area that seems poised to grow exponentially is around hybrid environments. Companies will continue to move more applications to the cloud.

We hope you had a great first full week back at work – we are looking forward to spending 2013 with you! We’ll see you again soon with a roundup of all the movers and shakers in CRM and data integration news.

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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