Triniti Burton
Triniti Burton is Marketing & Communications Director at Integrate. Once upon a time a sales rep, she now handles all things marketing and focuses tirelessly on infusing the often gray world of B2B tech with as much color as her colleagues can handle.
Marketing operations is among the most challenging disciplines in the modern B2B marketing organization. A task list from one of today’s most highly effective marketing…
Does the perfect B2B marketing technology stack exist? According to the State of Marketing Technology 2018 report, 69% of respondents believe "the perfect marketing stack…
According to the 2018 Demand Generation Benchmark Survey Report, 28% of marketing orgs have revenue-based quotas, and nearly half of them are expected to source…
The quantity-to-quality shift permeates today's B2B marketing landscape. Demand generation organizations are no longer measured by the volume of leads generated. According to the marketing leaders…
Integrated marketing campaigns are not a new concept; nor is the idea of delivering a consistent customer experience across channels, tactics and funnel touchpoints. Integrated…
If your marketing charter is anything like ours, you've got some massive goals ahead of you. Your team is likely tasked with engaging the right…
70% of demand generation marketers say their budgets will grow this year, according to DemandGen Report’s 2018 Benchmark Survey Report. Simultaneously, 63% of respondents to the…
From the customer’s perspective, a great integrated marketing campaign shouldn’t feel complicated. The Data & Marketing Association (DMA) defines integrated marketing as, “an approach to creating…
The success of a demand generation marketer is no longer measured in just the quantity of news leads generated. Rachel Rosin, Group Manager, Marketing Operations…
73% of B2B marketers interviewed by Forrester stated the term, “Account-Based Marketing,” (ABM) is used “inconsistently.” When the majority of B2B marketers are confused by the state…
Feel like you’re drowning in marketing technology? You’re not the only one. In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number…
A whopping 68% of companies struggle to generate leads, according to a Lattice Engine/CSO Insight study. It's hard to shift your thinking from quantity to quality...
Marketing has evolved significantly over the last decade. Technology has changed the way customers discover, research and communicate with brands. Organizations are navigating a...
79% of marketing leads never convert into customers, according to HubSpot. The most commonly-reported reason? A lack of lead nurturing. Even the highest-quality content won't...
The Integrate marketing team is neck deep in 2018 planning. We’re building a demand marketing strategy that will contribute to the company’s revenue goals...
As enterprise adoption of demand generation marketing soars, marketing teams are starting to realize that choosing the right marketing technology (MarTech) is imperative to...
If you’re a B2B marketer, you’re likely hearing the term Account-Based Marketing everywhere you turn. A quick search of your inbox might reveal a...
Most marketers work in a world with too little time and too much to do – moving from task to task, rushing to accomplish...
B2B marketing is abuzz with the importance of customer-centricity and the “engagement economy,” yet according to SiriusDecisions more than half of B2B marketing organizations...
David Raab is Founder of CDP (Customer Data Platform) Institute and Principal of Raab Associates. With nearly 30 years of experience analyzing marketing trends,...