Triniti Burton

8 Types of MarTech Tools Every Demand Marketer Needs

Marketing technology now accounts for 33% of marketing budgets, according to Gartner’s CMO Spend Survey 2015-2016. B2B marketers specifically are investing heavily in tech to automate processes, engage new audiences, gain insights into marketing’s effectiveness and deliver increasingly innovative customer experiences. But there are...

11 Tips to Make Content Syndication Work for Demand Generation

B2B marketers are starting to get glimpses of their 2017 pipeline goals and wrapping their heads around what percentage their teams will need to contribute next year. Quick analysis of conversion rates, database size, etc. are indicating for some that the only way to...

10 Demand Marketing Strategies That May Up Your Game

We’ve been on a mission for the last year to help demand marketers up-level their game. Recently, we facilitated a recognition program to shine a spotlight on the Top 40 Demand Marketing Game Changers. And now we’re working to unearth their demand marketing secrets...

Advice from MarTech Marketing Execs on Being a Better Demand Marketer

Demand marketers have their work cut out for them. With new initiatives and increasing goals at every turn, it can be challenging to know which areas of focus will have the most impact. The marketing teams making the biggest difference are often those at marketing...

Collaboration Tools Every Marketing Team Should Have (and Use)

We have a pretty small marketing team at Integrate. Despite (and partly because of) lean resources, we’ve spent the last year laying a solid demand marketing foundation: a strong content plan; a kick-ass website; a defined lead funnel; a fluid data strategy; and (mostly)...

An 8-Step Account-Based Marketing Plan to Share with Your Boss

If you’re a B2B marketer, you’re likely hearing the term Account-Based Marketing everywhere you turn. A quick search of your inbox might reveal a couple hundred emails in the last 90 days touting the latest and greatest in ABM content. And for good reason…...

3 Simple Ways to Blend Outbound & Inbound Marketing Tactics

As popular as inbound marketing has become, outbound is still a vital component to a strong marketing strategy and organizational growth. 74% of all B2B companies (and 71% of B2C) report increasing the number of contacts and leads as a top priority, according the...

6 Useful Marketing Automation Infographics

Marketers are striving to master the art of visual storytelling in an effort to attract prospects and engage audiences. Infographics often become the preferred medium to communicate significant amounts of data or a plethora of information that would otherwise run the risk of falling...

You Can’t Drive Quality Leads With Inaccurate Data [Whitepaper]

I’m a little taken aback when I read statistics like the one from Sirius Decisions that 60% of B2B companies report an overall data health of “unreliable”.  But what surprises me more is how few marketing organizations appear to really understand the importance of...

Generate Leads Effectively + Accelerate Sales Pipeline [Infographic]

Regardless of how much marketing has changed, today’s ultimate business goal remains the same: acquire new customers. The key difference is that marketers are now directly responsible for contributing to that goal. They’re no longer simply influencers creating feel-good messages to promote brand identification (though...

Marketing Ops: It’s Time to Purify Your Data

Marketing organizations know that data is the key to unlocking marketing’s potential to drive maximum business value and create happy customers. Data-driven marketers are continually finding new ways to dissect and apply data in order to increase marketing performance. Yet, our ability to leverage...

Modern Marketing Tips from the Wizard of Moz

Rand Fishkin, The Wizard of Moz With MozCon bringing together the digital community next week in Seattle, it’s a good time to get the scoop on the latest and hottest trends in Digital Marketing directly from the Wizard of Moz himself, Rand Fishkin.  We had...

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