Toni Restrepo
Toni Restrepo
Toni Restrepo is the Vice President of Retail Media Networks at ISM, where she leads strategic initiatives to help brands maximize their investments and thrive in the evolving retail media landscape. Prior to joining ISM, Toni served as Senior Manager of the Partner Solutions Group at Roundel. As the founder of TLR Media Consulting, Toni leverages her deep expertise in retail media, signage, buyer negotiations, and promotions to empower brands to excel in the competitive RMN space. Her diverse background provides her with a unique understanding of the entire retail ecosystem.
Why In-Store Media Is Retail’s Most Underutilized Conversion Tool
Retailers often assume shoppers are too distracted to notice what's happening around them in-store. Between price comparisons on their phones and mental shopping lists,...
Why the Future of Retail Media Depends on Unified, Shopper-First Measurement
I'm often asked why some retail media networks (RMNs) thrive while others struggle to prove their value. The answer usually comes down to measurement. Most...