Samuel O'Brien
Sam O’Brien is the Chief Marketing Officer for Affise—a Global SaaS Partner Marketing Solution. He is a growth marketing expert with a product management and design background. Sam has a passion for innovation, growth, and marketing technology.
There are lots of different video training experiences out there. You’ve got your snazzy, dynamic, corporate marketing partner hacks videos. You’ve got those overly...
Affiliate marketing is an incredibly useful marketing strategy that can help businesses and even companies who are operating in silos boost their reach massively....
Social media networks have provided businesses with a fascinating virtual platform to market themselves. Social media allows you to create content to attract and...
Image Source Back in 2021, Instagram hit around 2 billion users. Facebook has 2.91 billion users and TikTok is growing with around 1 billion current...
It can’t be denied that artificial intelligence has truly infiltrated our present-day consciousness in a profound way. But rather than serving us breakfast in...
Affiliate marketing is a great way for complementing businesses to reap mutual rewards. Maybe you’re a marketer running campaigns through affiliates or perhaps you’re...
Affiliate marketing is a great way for complementing businesses to reap mutual rewards. Maybe you’re a marketer running campaigns through affiliates or perhaps you’re...
What is newsjacking? Newsjacking is a term that has been around since the early 2010s. It’s the process in which a brand picks a trending...
Location intelligence (LI) is a method used by companies to derive data from geographical insights. If a person has location services enabled on apps,...
Virtual reality tours are a powerful marketing tool with a ton of potential. They’re a unique and affordable way to tell your business story....
Image Source Email is a crucial part of any marketing strategy. It takes relatively little effort to set up, especially when using a good email...
Image Source The modern business should not only be looking at customer engagement strategy and how it improves the customer experience; they should also be...
Image by mohamed Hassan from Pixabay A constant question that pops up for marketers is whether email is still relevant in 2021. The answer is…
Source: Unsplash Being able to communicate effectively is vital in many industries. There’s no field where stronger communication and interactions won’t improve productivity. Each sector,...
2020 was an unexpected year full of challenges, transformations, and adjustments. There were colossal changes all round, including how marketers went about selling us...
Running an effective marketing campaign is always a challenge. Whatever it is you’re trying to sell, whether it’s IPaaS tools or a video collaboration...
Your best marketers are your existing customers. No one can convince a prospective customer to buy your products or services better than someone who...
Building brand awareness is a key strategy in attorney marketing. Whether you are a solo attorney or part of a large law firm, there...
Communication is at the heart of any successful company. It doesn’t matter who it is in the firm; people must be kept in the...
Source Online shopping has evolved swiftly in recent years, and the impact of being able to make purchases online has been felt strongly following the...