Samuel O'Brien

How to Effectively Provide Product Knowledge Training Through Means of Video?

There are lots of different video training experiences out there. You’ve got your snazzy, dynamic, corporate marketing partner hacks videos. You’ve got those overly bright medical videos with the non-descript lounge or elevator music in the background. Everyone always seems to have teeth that...

A Quick And Easy Guide to SEO Affiliate Marketing

Affiliate marketing is an incredibly useful marketing strategy that can help businesses and even companies who are operating in silos boost their reach massively. Just take a look at any of the best affiliate programs out there.  Adding SEO into this mix can not only...

5 Creative Ways to Earn More From Affiliate Marketing Using Social Media

Social media networks have provided businesses with a fascinating virtual platform to market themselves. Social media allows you to create content to attract and interact with customers and therein lies its real potential. How to become an affiliate marketer can also benefit from the...

A 7-Step Guide to Finding Your Social Media Target Audience

Image Source Back in 2021, Instagram hit around 2 billion users. Facebook has 2.91 billion users and TikTok is growing with around 1 billion current users. Inside socials, there’s a world of opportunity for businesses to identify their target audiences and grow.  You can use…

How to Use Chatbots For Your Affiliate Marketing Campaign

It can’t be denied that artificial intelligence has truly infiltrated our present-day consciousness in a profound way. But rather than serving us breakfast in bed or cleaning the bathroom, AI’s presence is stealthy, behind the scenes, and quietly revolutionary. Also, it’s absolutely revamping the...

How to Boost Your Affiliate Program With Push Notifications

Affiliate marketing is a great way for complementing businesses to reap mutual rewards. Maybe you’re a marketer running campaigns through affiliates or perhaps you’re looking on how to  promote affiliate links for revenue. Whichever way you’re looking, push notifications are one of the top...

How to Boost Your Affiliate Program With Push Notifications

Affiliate marketing is a great way for complementing businesses to reap mutual rewards. Maybe you’re a marketer running campaigns through affiliates or perhaps you’re looking on how to  promote affiliate links for revenue. Whichever way you’re looking, push notifications are one of the top...

What is Newsjacking And How is it Being Used in Branding

What is newsjacking?  Newsjacking is a term that has been around since the early 2010s. It’s the process in which a brand picks a trending topic in the news or pop culture at large and incorporates it into its marketing strategy.  Breaking news stories generate…

What is Location Intelligence and How are Businesses Using it?

Location intelligence (LI) is a method used by companies to derive data from geographical insights. If a person has location services enabled on apps, companies can use their geographical data to target ad campaigns based on their movements.  A person who frequently visits the gym...

10 Industries That Can Benefit from Virtual Reality Tours

Virtual reality tours are a powerful marketing tool with a ton of potential. They’re a unique and affordable way to tell your business story. An online virtual tour is a three-dimensional marketing experience that helps keep users engaged by letting them explore and interact...

5 Big Reasons Why You Should Never Buy an Email List

Image Source Email is a crucial part of any marketing strategy. It takes relatively little effort to set up, especially when using a good email app, and can offer substantial returns (up to 122% ROI in some cases).  Your marketing emails can contain attention-grabbing offers…

How IPS & IDS Work Together for Threat Remediation

Image Source  The modern business should not only be looking at customer engagement strategy and how it  improves the customer experience; they should also be looking at how to improve security and protect their data and their customers. Your security software - or hardware -...

How to Build a Great Email Marketing List From Scratch

Image by mohamed Hassan from Pixabay  A constant question that pops up for marketers is whether email is still relevant in 2021. The answer is a big, loud ‘yes’! With all the other ecommerce marketing tools available nowadays, email marketing may not be the groundbreaking…

How Property Managers Can Integrate Unified Communications For Increased Productivity

Source: Unsplash Being able to communicate effectively is vital in many industries. There’s no field where stronger communication and interactions won’t improve productivity. Each sector, though, has its own communication needs and challenges. Exactly how a professional needs to communicate will differ from one niche...

10 Email Design Trends to Supercharge Your 2021 Newsletters

2020 was an unexpected year full of challenges, transformations, and adjustments. There were colossal changes all round, including how marketers went about selling us their products and brands.  Since most businesses relied on email marketing to reach their consumers during the lockdown, we saw major...

5 Valuable Tactics For Cleaning And Refreshing Your Email List

Running an effective marketing campaign is always a challenge. Whatever it is you’re trying to sell, whether it’s IPaaS tools or a video collaboration software , or even if you’re selling handmade crafts as a side hustle, you need to know how you’re going...

How to Encourage Customer Reviews to Improve Business Ratings

Your best marketers are your existing customers. No one can convince a prospective customer to buy your products or services better than someone who has already bought them. Having customer reviews available may be an inexpensive marketing strategy, but it’s highly effective. Not only...

7 Ways Attorneys Can Build Their Brand Awareness

Building brand awareness is a key strategy in attorney marketing. Whether you are a solo attorney or part of a large law firm, there are huge benefits. Below we will define brand awareness and talk through the steps to success.    What is brand awareness? Let’s…

5 Communication Strategies to Engage Employees and Boost Productivity

Communication is at the heart of any successful company. It doesn’t matter who it is in the firm; people must be kept in the loop. Effective internal communication is the basis for an engaged workforce. Building relationships in this way results in happier and more...

Best Inventory Management Software for Shopify Stores

Source Online shopping has evolved swiftly in recent years, and the impact of being able to make purchases online has been felt strongly following the outbreak of the COVID-19 pandemic. The 2020 online store is central to the customer journey. Shopping platforms like Shopify have...

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