Samuel O'Brien

What is Location Intelligence and How are Businesses Using it?

Location intelligence (LI) is a method used by companies to derive data from geographical insights. If a person has location services enabled on apps, companies can use their geographical data to target ad campaigns based on their movements.  A person who frequently visits the gym...

10 Industries That Can Benefit from Virtual Reality Tours

Virtual reality tours are a powerful marketing tool with a ton of potential. They’re a unique and affordable way to tell your business story. An online virtual tour is a three-dimensional marketing experience that helps keep users engaged by letting them explore and interact...

5 Big Reasons Why You Should Never Buy an Email List

Image Source Email is a crucial part of any marketing strategy. It takes relatively little effort to set up, especially when using a good email app, and can offer substantial returns (up to 122% ROI in some cases).  Your marketing emails can contain attention-grabbing offers…

How IPS & IDS Work Together for Threat Remediation

Image Source  The modern business should not only be looking at customer engagement strategy and how it  improves the customer experience; they should also be looking at how to improve security and protect their data and their customers. Your security software - or hardware -...

How to Build a Great Email Marketing List From Scratch

Image by mohamed Hassan from Pixabay  A constant question that pops up for marketers is whether email is still relevant in 2021. The answer is a big, loud ‘yes’! With all the other ecommerce marketing tools available nowadays, email marketing may not be the groundbreaking…

How Property Managers Can Integrate Unified Communications For Increased Productivity

Source: Unsplash Being able to communicate effectively is vital in many industries. There’s no field where stronger communication and interactions won’t improve productivity. Each sector, though, has its own communication needs and challenges. Exactly how a professional needs to communicate will differ from one niche...

10 Email Design Trends to Supercharge Your 2021 Newsletters

2020 was an unexpected year full of challenges, transformations, and adjustments. There were colossal changes all round, including how marketers went about selling us their products and brands.  Since most businesses relied on email marketing to reach their consumers during the lockdown, we saw major...

5 Valuable Tactics For Cleaning And Refreshing Your Email List

Running an effective marketing campaign is always a challenge. Whatever it is you’re trying to sell, whether it’s IPaaS tools or a video collaboration software , or even if you’re selling handmade crafts as a side hustle, you need to know how you’re going...

How to Encourage Customer Reviews to Improve Business Ratings

Your best marketers are your existing customers. No one can convince a prospective customer to buy your products or services better than someone who has already bought them. Having customer reviews available may be an inexpensive marketing strategy, but it’s highly effective. Not only...

7 Ways Attorneys Can Build Their Brand Awareness

Building brand awareness is a key strategy in attorney marketing. Whether you are a solo attorney or part of a large law firm, there are huge benefits. Below we will define brand awareness and talk through the steps to success.    What is brand awareness? Let’s…

5 Communication Strategies to Engage Employees and Boost Productivity

Communication is at the heart of any successful company. It doesn’t matter who it is in the firm; people must be kept in the loop. Effective internal communication is the basis for an engaged workforce. Building relationships in this way results in happier and more...

Best Inventory Management Software for Shopify Stores

Source Online shopping has evolved swiftly in recent years, and the impact of being able to make purchases online has been felt strongly following the outbreak of the COVID-19 pandemic. The 2020 online store is central to the customer journey. Shopping platforms like Shopify have...

8 Ways to Win Customer Loyalty With Streamlined Customer Support

When you break it down, customer support is a business’ ability to meet their customers’ needs. However, this definition doesn’t take into account the transactional way customer support is handled, and it’s that which improves customer loyalty. If a customer continues to shop with a...

8 Warning Signs That Your Software Project Might Fail

If you've ever tried to build any kind of custom software or been involved in a software development project, you’ve likely run into problems where projects get off-track. They don't stick to the three principal constraints of time, cost, or quality. The top 6...

10 Best Practices For a Seamless Omnichannel Customer Service Experience

The omnichannel customer service approach has long surpassed the multi-channel one as something all businesses should strive for. In a world where modern technology has given consumers more choice than ever before, adopting a customer-focused management strategy is essential. So what’s it all about? The…

4 Ways Unified Communications Can Optimize The Customer Experience

Over the past few years, advances in digital technology have greatly influenced the way businesses interact with their customers. Today, ensuring top-notch customer experience is a vital aspect of every business.  The statistics back this up too. Numbers from Forrester show that companies that offer...

How to Make Smart Decisions Based on Customer Journey Data

Modern customer journey data offers insights that old-school mapping could only dream of. A platform that integrates all of your channels and provides figures for every touchpoint is invaluable when it comes to getting to know your customers. It also provides a sound basis...

How to Use Omnichannel Marketing to Boost Customer Experience ROI

Image source Throughout history, the businesses that sold the most products were the ones that shouted the loudest. Salespeople would wander the streets, literally shouting their wares. It’s a business model that works. Think of mobile ice cream trucks merrily playing their jingles, and the...

5 Noteworthy Ways That IoT is Changing The Contact Center Industry

The Internet of Things (IoT) is a phrase that acts as shorthand for the way that so many of the machines and devices that we interact with on a daily basis are now connected to the web. Once, internet connectivity was the privileged condition...

6 Machine Learning Methods to Simplify And Sharpen Sales Forecasting

By now, most of us have some idea of what AI is. We know it stands for Artificial Intelligence and we have an idea that it uses robotics to replicate human behavior. But for many of us, that’s the extent of our knowledge when...

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