Samuel O'Brien
Samuel O'Brien
Sam O’Brien is the Chief Marketing Officer for Affise—a Global SaaS Partner Marketing Solution. He is a growth marketing expert with a product management and design background. Sam has a passion for innovation, growth, and marketing technology.
8 Ways to Win Customer Loyalty With Streamlined Customer Support
When you break it down, customer support is a business’ ability to meet their customers’ needs. However, this definition doesn’t take into account the...
8 Warning Signs That Your Software Project Might Fail
If you've ever tried to build any kind of custom software or been involved in a software development project, you’ve likely run into problems...
10 Best Practices For a Seamless Omnichannel Customer Service Experience
The omnichannel customer service approach has long surpassed the multi-channel one as something all businesses should strive for. In a world where modern technology...
4 Ways Unified Communications Can Optimize The Customer Experience
Over the past few years, advances in digital technology have greatly influenced the way businesses interact with their customers. Today, ensuring top-notch customer experience...
How to Make Smart Decisions Based on Customer Journey Data
Modern customer journey data offers insights that old-school mapping could only dream of. A platform that integrates all of your channels and provides figures...
How to Use Omnichannel Marketing to Boost Customer Experience ROI
Image source Throughout history, the businesses that sold the most products were the ones that shouted the loudest. Salespeople would wander the streets, literally shouting...
5 Noteworthy Ways That IoT is Changing The Contact Center Industry
The Internet of Things (IoT) is a phrase that acts as shorthand for the way that so many of the machines and devices that...
6 Machine Learning Methods to Simplify And Sharpen Sales Forecasting
By now, most of us have some idea of what AI is. We know it stands for Artificial Intelligence and we have an idea...
How to Avoid Lost Leads By Reducing Customer Service Response Time
Nobody likes to be kept waiting. In today’s fast-moving world, we expect things to happen quickly. Response times from customer services are no exception. Most...
How to Leverage Email Marketing for Amplified Real Estate Sales
Real estate is a highly competitive industry. Which is why so many (up to 80%) new realtors fail or quit in their first year....
How to Optimize Mobile Healthcare Recruitment in the Time of COVID-19
The past few months have completely shaken the world up. Because of COVID, the way we socialize is different. The way we shop is...
6 B2B Marketing Mistakes and What To Do About Them
Marketing is the business embodiment of 'if a tree falls in a forest and no one is around to hear it, does it make...
4 Key Differences between B2B and B2C to Consider when Strategizing
B2B and B2C aren’t phrases that are new to the world of marketing and business. Due to their nature, however, there are some fundamental...
How to Solve the Biggest B2B Customer Support Challenges in 2021
Customer support is a vital part of all successful organizations. Almost 90% of people are more than happy to pay extra for a product...
9 Tips for Creating a Data-Driven Email Marketing Strategy
Customer data is at the heart of any piece of work a marketer does. After all, this is the information that drives sales and...
6 ways to improve employee experience through technology
Image: Photo by fauxels from Pexels “Employees who believe that management is concerned about them as a whole person – not just an employee –...
10 Tips To Optimize Your Webinars
Webinars are effective in comparison to pre-recorded videos because they offer an opportunity to interact, ask questions, and sell to your audience in real-time....
What does the voice of the customer look like in 2021 and what to do about it?
A new year is here! And as with every new year, we take stock of our personal lives and our businesses. One critical priority...
How to Craft Inclusive And Accessible Digital Experiences
Image source Inclusivity and accessibility are words which have a greater importance in the digital marketing world than people might initially think. But what does...
How to Create Marketing And Website Content Fit For Translation
There is nothing more thrilling in the world of writing than creating a piece that you are proud of. Especially when it’s punchy, it...