Samuel O'Brien

How to Avoid Lost Leads By Reducing Customer Service Response Time

Nobody likes to be kept waiting. In today’s fast-moving world, we expect things to happen quickly. Response times from customer services are no exception. Most customers are willing to spend more with businesses that respond fast – but 62% of companies don’t respond to customer...

How to Leverage Email Marketing for Amplified Real Estate Sales

Real estate is a highly competitive industry. Which is why so many (up to 80%) new realtors fail or quit in their first year. Image source  As a realtor you need to stay top of mind for prospects and grow your network by regularly marketing...

How to Optimize Mobile Healthcare Recruitment in the Time of COVID-19

The past few months have completely shaken the world up. Because of COVID, the way we socialize is different. The way we shop is different. And the way we work is different, too. The pandemic has changed the way we perform in a...

6 B2B Marketing Mistakes and What To Do About Them

Marketing is the business embodiment of 'if a tree falls in a forest and no one is around to hear it, does it make a sound?'. Have you really created a great product or service if no one knows or hears about it? Optimising...

4 Key Differences between B2B and B2C to Consider when Strategizing

B2B and B2C aren’t phrases that are new to the world of marketing and business. Due to their nature, however, there are some fundamental differences between the two, and these are vital to bear in mind when building a successful venture. To start with,...

How to Solve the Biggest B2B Customer Support Challenges in 2021

Customer support is a vital part of all successful organizations. Almost 90% of people are more than happy to pay extra for a product or service, as long as they receive high quality customer support. That being said, B2B organizations face very different issues...

9 Tips for Creating a Data-Driven Email Marketing Strategy

Customer data is at the heart of any piece of work a marketer does. After all, this is the information that drives sales and lets companies know they are selling the right thing to the right people. However, despite having access to different types...

6 ways to improve employee experience through technology

Image: Photo by fauxels from Pexels “Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” - Anne M. Mulcahy,...

10 Tips To Optimize Your Webinars

Webinars are effective in comparison to pre-recorded videos because they offer an opportunity to interact, ask questions, and sell to your audience in real-time. Whether or not people are primed to take action by the end of your webinar depends heavily on how well...

What does the voice of the customer look like in 2021 and what to...

A new year is here! And as with every new year, we take stock of our personal lives and our businesses. One critical priority a business needs to consider is its relationship with the customer. A successful business understands its customer. If you don't...

How to Craft Inclusive And Accessible Digital Experiences

Image source Inclusivity and accessibility are words which have a greater importance in the digital marketing world than people might initially think. But what does it mean to be inclusive and accessible? It may imply creating content which is sensitive and welcoming to differences in...

How to Create Marketing And Website Content Fit For Translation

There is nothing more thrilling in the world of writing than creating a piece that you are proud of. Especially when it’s punchy, it gets all the points in, and it even has a sense of humor flowing through it. It’s so good, you...

3 Reasons to Use Translation Services for Your Help Desk

Offering multilingual customer support presents a significant challenge to businesses and their service user help desks. How can they deliver a standard of customer service to foreign language speakers that is consistent with that of the support made available to English speakers? One option...

How To Successfully Deploy Unified Communications As a Service

Moving from existing systems to UCaaS (Unified Communications as a Service) can be a big challenge. Consider what a functional Unified Communications platform entails - it must connect multiple endpoints seamlessly. There are dozens of moving parts in the process of cloud migration, one...

7 Cloud Computing Trends to Look Out For in 2021

2020 was a huge year for digital transformation. With the global pandemic came the need for everybody, not only programmers and website development consultants, to go virtual. And with the shift to digital, cloud computing also became highly relevant. Now, the industry is expanding...

Why VoIP Encryption needs to be part of your Cyber Security Strategy

Global VoIP usage is soaring, with mobile VoIP users surpassing the one billion mark in 2017. But while there is significant growth, there’s also a genuine concern: security. According to IBM, over 50% of cybersecurity attacks target VoIP systems. Cybercriminals are using increasingly sophisticated...

How to Port Landlines to VoIP Systems

The benefits of VoIP or voice-over-Internet-Protocol are pretty well established. More and more businesses are transferring to internet-based calls. But is it worth the time and the hassle? And how do you even do it? What is Porting a Number? You may have ported a…

7 Ways to Build a Strong Marketing Strategy Using VoIP

A marketing strategy is at the heart of any competitive business. New technologies are constantly disrupting industries. As a result, the opportunity arises to improve your marketing strategies using these technologies. Today, I’ll be talking about Voice-Over-Internet-Protocol (VoIP). This technology is an improvement on Plain...

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