Samuel O'Brien
8 Ways to Win Customer Loyalty With Streamlined Customer Support
When you break it down, customer support is a business’ ability to meet their customers’ needs. However, this definition doesn’t take into account the transactional way customer support is handled, and it’s that which improves customer loyalty. If a customer continues to shop with a...
8 Warning Signs That Your Software Project Might Fail
If you've ever tried to build any kind of custom software or been involved in a software development project, you’ve likely run into problems where projects get off-track. They don't stick to the three principal constraints of time, cost, or quality. The top 6...
10 Best Practices For a Seamless Omnichannel Customer Service Experience
The omnichannel customer service approach has long surpassed the multi-channel one as something all businesses should strive for. In a world where modern technology has given consumers more choice than ever before, adopting a customer-focused management strategy is essential. So what’s it all about? The…
4 Ways Unified Communications Can Optimize The Customer Experience
Over the past few years, advances in digital technology have greatly influenced the way businesses interact with their customers. Today, ensuring top-notch customer experience is a vital aspect of every business. The statistics back this up too. Numbers from Forrester show that companies that offer...
How to Make Smart Decisions Based on Customer Journey Data
Modern customer journey data offers insights that old-school mapping could only dream of. A platform that integrates all of your channels and provides figures for every touchpoint is invaluable when it comes to getting to know your customers. It also provides a sound basis...
How to Use Omnichannel Marketing to Boost Customer Experience ROI
Image source Throughout history, the businesses that sold the most products were the ones that shouted the loudest. Salespeople would wander the streets, literally shouting their wares. It’s a business model that works. Think of mobile ice cream trucks merrily playing their jingles, and the...
5 Noteworthy Ways That IoT is Changing The Contact Center Industry
The Internet of Things (IoT) is a phrase that acts as shorthand for the way that so many of the machines and devices that we interact with on a daily basis are now connected to the web. Once, internet connectivity was the privileged condition...
6 Machine Learning Methods to Simplify And Sharpen Sales Forecasting
By now, most of us have some idea of what AI is. We know it stands for Artificial Intelligence and we have an idea that it uses robotics to replicate human behavior. But for many of us, that’s the extent of our knowledge when...
How to Avoid Lost Leads By Reducing Customer Service Response Time
Nobody likes to be kept waiting. In today’s fast-moving world, we expect things to happen quickly. Response times from customer services are no exception. Most customers are willing to spend more with businesses that respond fast – but 62% of companies don’t respond to customer...
How to Leverage Email Marketing for Amplified Real Estate Sales
Real estate is a highly competitive industry. Which is why so many (up to 80%) new realtors fail or quit in their first year. Image source As a realtor you need to stay top of mind for prospects and grow your network by regularly marketing...
How to Optimize Mobile Healthcare Recruitment in the Time of COVID-19
The past few months have completely shaken the world up. Because of COVID, the way we socialize is different. The way we shop is different. And the way we work is different, too. The pandemic has changed the way we perform in a...
6 B2B Marketing Mistakes and What To Do About Them
Marketing is the business embodiment of 'if a tree falls in a forest and no one is around to hear it, does it make a sound?'. Have you really created a great product or service if no one knows or hears about it? Optimising...
4 Key Differences between B2B and B2C to Consider when Strategizing
B2B and B2C aren’t phrases that are new to the world of marketing and business. Due to their nature, however, there are some fundamental differences between the two, and these are vital to bear in mind when building a successful venture. To start with,...
How to Solve the Biggest B2B Customer Support Challenges in 2021
Customer support is a vital part of all successful organizations. Almost 90% of people are more than happy to pay extra for a product or service, as long as they receive high quality customer support. That being said, B2B organizations face very different issues...
9 Tips for Creating a Data-Driven Email Marketing Strategy
Customer data is at the heart of any piece of work a marketer does. After all, this is the information that drives sales and lets companies know they are selling the right thing to the right people. However, despite having access to different types...
6 ways to improve employee experience through technology
Image: Photo by fauxels from Pexels “Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” - Anne M. Mulcahy,...
10 Tips To Optimize Your Webinars
Webinars are effective in comparison to pre-recorded videos because they offer an opportunity to interact, ask questions, and sell to your audience in real-time. Whether or not people are primed to take action by the end of your webinar depends heavily on how well...
What does the voice of the customer look like in 2021 and what to...
A new year is here! And as with every new year, we take stock of our personal lives and our businesses. One critical priority a business needs to consider is its relationship with the customer. A successful business understands its customer. If you don't...
How to Craft Inclusive And Accessible Digital Experiences
Image source Inclusivity and accessibility are words which have a greater importance in the digital marketing world than people might initially think. But what does it mean to be inclusive and accessible? It may imply creating content which is sensitive and welcoming to differences in...
How to Create Marketing And Website Content Fit For Translation
There is nothing more thrilling in the world of writing than creating a piece that you are proud of. Especially when it’s punchy, it gets all the points in, and it even has a sense of humor flowing through it. It’s so good, you...