How to Optimize Mobile Healthcare Recruitment in the Time of COVID-19


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The past few months have completely shaken the world up. Because of COVID, the way we socialize is different. The way we shop is different. And the way we work is different, too.

The pandemic has changed the way we perform in a job environment. People who work in offices now rely on technology to have meetings or perform interviews. Workers are starting to see the benefit of conducting their business with a reliable conference calling system, and generally, taking their work to the virtual sphere.

Those outside the office also have a new normal to stick to.

Healthcare recruitment, for example, is an area that is really feeling the effect. Recruitics suggests that before the pandemic, the healthcare industry was expected to rise by 18% between the years 2016 and 2026.

Now, however, there is a high demand for healthcare workers, with not enough people to fill the gap.

So, as a recruiter, how do you get people to work in healthcare right now? And how can technology help with this problem?

It may be that you decide to use a handbook maker. Or you may decide to create a job drive. But for those focusing on tech, here are some ways to optimize healthcare recruitment. Making the most of mobile technology

Source: unsplash

Artificial Intelligence

Technology is developing in all industries. Healthcare and recruitment are not exempt from this.

Although things like secure video conferencing will keep the recruitment process tight when it comes to aspects of recruitment like conducting interviews, sometimes tech needs to intervene a little more. There are, of course, various kinds of project management software and bulk email services you can turn to, but the recruitment process can be helped along even further.

AI is a great example of tech that will benefit the healthcare recruitment process. A survey by Advanced tells us that 33% of people who work in HR use AI on a daily basis.

AI helps look through resumes to see who is suitable for the role. In a healthcare environment, it can scan through and find healthcare workers who are fitted to the tasks at hand. It can even search through databases filled with stored resumes and highlight those that may be suitable for the role.

AI-enabled candidate sourcing software can be utilized to find the perfect match for a specific role. As well as this, it can disregard demographics and keep the hiring process unbiased. Furthermore, with mobile marketing in mind, more candidates can be reached via text or email, giving your recruitment drive a wider reach.

Making the hiring process quicker and more specified.

During COVID, it’s essential to find high levels of staff quickly. Chatbots are a great aspect of AI that can also be taken advantage of. Chatbots are able to ask potential workers questions and fill out forms for them. Again, saving time for the recruitment staff.

If chatbots aren’t your thing, you may even want to consider an omni customer service contact centre to help you use different forms of communication and different ways of contacting good quality candidates.

Ultimately, using AI will mean a higher level of qualified people will be found and the whole process will be much quicker.

Once a suitable candidate is found, an online meeting can then safely take place.

SEO-optimization technology platforms can also help boost your medical recruitment drive. Your listings page or job board post can be greatly improved with the use of keywords. An industry like healthcare always needs more staff, especially during the COVID-19 pandemic. This is why it’s important to stand out as a recruiter by making both the job title and description appear above other companies.

Mobile tech

According to thinkwithgoogle, 78% of millennials apply for jobs using mobile technology. So, as a recruiter, you need to not only be aware of this, but be vigilant with onboarding in this way too. Of course, you may not be able to create presentations or design online tests for recruiters, but during a time of need, it may be possible to miss out some of these usual hiring stages. Depending on the job.

Data coming out of Centres for Disease Control and Prevention suggests that those aged 20-44 have accounted for 30% of COVID cases. Implying that with millennials feeling the brunt of COVID much less than older less tech-savvy generations, perhaps there is another reason to hone in on using mobile technology to recruit for healthcare. In the age of constant teleconferencing, recruiters must be able to adapt the recruitment process as well in order to cast a wider net.

Therefore, it is important to have a recruitment page that translates well to mobile devices. During the creation stage, there should be options to see how the design works on mobile devices.

Source: Unsplash

It’s important to stay ahead of the competition in this area by moving with tech trends such as recruiting through cell phones. Having a good workforce management team in place will ensure that one eye is always being kept on the competition and that you make any changes before it’s too late.

Optimizing AI at this stage to create a faster, simpler and more consistent screening process will also make sure you stay ahead of any competition when it comes to recruiting healthcare staff mobily.

This creates a smooth hiring process.

Despite the life-changing events that COVID has brought with it, there is a chance to learn from all this in healthcare recruitment.

We now have an opportunity on our hands. That is to learn from this scenario and prepare for the future. Taking advantage of AI in the hiring process will enable you to screen faster and more accurately, something that is greatly needed during times of healthcare crisis.

Whilst making sure your site is mobile friendly will make sure you are involving the huge amount of millennials that apply for jobs online today.

By keeping all these points in mind, recruiting healthcare staff during these hard times will be easier. And in hiring more staff, people can do their job better and have a positive impact all around.

Samuel O'Brien
Sam O’Brien is the Chief Marketing Officer for Affise—a Global SaaS Partner Marketing Solution. He is a growth marketing expert with a product management and design background. Sam has a passion for innovation, growth, and marketing technology.


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