Gregory Yankelovich
Gregory Yankelovich
Gregory Yankelovich is a Technologist who is agnostic to technology, but "religious" about Customer Experience and ROI. He has solid experience delivering high ROI projects with a focus on both Profitability AND Customer Experience improvements, as one without another does not support long-term business growth. Gregory currently serves as co-founder of https://demo-wizard.com, the software (SaaS) used by traditional retailers and CPG brand builders to create Customer Experiences that raise traffic in stores and boost sales per customer visit.
Retailers misinterpret the ‘Showrooming’ Effect at their own peril
The holiday shopping period of the year is just about to start, and plans for overcoming 'showrooming' effect, which last season wreaked havoc on...
HTC sweeps Customer Satisfaction challenge
October is here, and that signals the arrival of Piplzchoice quarterly smartphone Customer Experience report. The past reports are available upon request. Here are a...
Musing on Marketing and Customer Experience
I just returned from a business trip that provided me with a fresh perspective on the importance of Customer Experience. Don't worry – this...
Android & WP double digit Market Share gains – Market Intelligence augmented
By now you have probably seen quantitative Market Intelligence report from IDC that shows an explosive growth of Android smartphone shipments. "Top Smartphone Operating Systems,...
Customer Satisfaction and Market Intelligence
Regardless of size or industry,there is hardly a company, that does not measure Customer Satisfaction. It seems to be clear to most people...
Customer Satisfaction with Windows smart phones rise by 18%
Here is the Q2 2012 update. These links – Q1 2012 and 2011 – will take you to the previous reports. This edition...
How to Convince a Retailer to Sell Your Product with Lower Promo Allowance
In this post, I will describe to you how to use Market Intelligence for reducing perception of risk in the mind of a retail...
Smartphone Recommendation Engine
A few years ago, while I was looking to buy my first smartphone, I noticed that everyone was trying to sell one to me...
A case for Simplicity Marketing
According to the authors of very popular series of blogs "What Do Consumers Really Want? Simplicity" published recently on Harvard Business Reviews site: "Consumers are...
Strategic Marketing of Managing Expectations
"Happiness is in expectations management." Let's try to apply this wisdom to Product Marketing and Marketing Strategy. For eample, your company expects a product to...
Customer Intelligence and Innovation
A few months ago, I wrote in this blog about Musing on difference between successful product and Innovation. This article was re-published in...
Customer Intelligence Analysis of Best Buy Downfall
This article titled "Best Buy struggling as shoppers flock online" was published in San Francisco Chronicle caught my attention and inspired me to question...
Customer view of Smartphones (Q1-2012)
Before the year-end (2011), we have published Customer view of Smart Phones that used the results of customer-generated content opinion mining. That post was...
Social Media Monitoring vs Customer Intelligence Analysis
Based on the questions I often get from marketing practitioners after the webinars and speaking engagements, there is a considerable confusion about a difference...
Market Intelligence Analysis of Brother Reliability Claim
Last night, I noticed that Brother started to run again its printer's Reliability commercials on TVknown as Printing Dreams. If you did not see...
Sonata vs Camry – Market Intelligence
Until last year's publicity crisis, Toyota enjoyed one of the most formidable brand reputations in the automotive market. Hyundai, on the other hand, used...
Battlefield 3 vs Call of Action – Customer perspective
In the past we have analyzed customer generated content for many different consumer electronics and computer product. This time we want to look into...
Customer Satisfaction and Revenue Growth
Somebody said that all economic activities are focused on reducing the uncertainty of our existence. If this is true, a consistent rate of...
Differentiation and Customer Intelligence
One of the interesting challenges Marketers are charged with is to make their product or service stand out in minds of the potential customers....
Deciding What Not To Do
Every great product starts with a great idea. Unfortunately, many mediocre products and outright flops have also started with an idea that seemed great...