Gregory Yankelovich
Gregory Yankelovich
Gregory Yankelovich is a Technologist who is agnostic to technology, but "religious" about Customer Experience and ROI. He has solid experience delivering high ROI projects with a focus on both Profitability AND Customer Experience improvements, as one without another does not support long-term business growth. Gregory currently serves as co-founder of https://demo-wizard.com, the software (SaaS) used by traditional retailers and CPG brand builders to create Customer Experiences that raise traffic in stores and boost sales per customer visit.
Can you have a Retail Marketing Strategy without knowing your Customers?
The great bulk of CPG startups operates as B2B companies. They only deal with their distributors, brokers, and retailers but need to communicate with...
Customer Experience is the Fuel for Word of Mouth Marketing
When it comes to the fuel that generates word of mouth marketing, customer experience in retail is the premium unleaded, high-octane juice that drives...
The Key Components of Word-of-Mouth Marketing
Word-of-mouth marketing is one of the most powerful and time-tested methods of selling products in the consumer packaged goods (CPG) industry. Among the many...
Word-Of-Mouth Marketing – Shortcut to a billion $$ in revenue
I am fascinated by learning from the most successful digital marketing methods and applying my lessons to the retail marketing strategy of traditional brick-and-mortar...
Inflation impact on Retail Customer Experience
Business publications and news outlets bombard us with news about rising inflation and upcoming recession every single day. Our lives are impacted by the...
Whole Foods Acquisition is a Wakeup Call to Independent Grocers
Buffer Much has been written about Amazon acquisition of Whole Food Markets. Every day brings an avalanche of opinions: from the industry pundits’ speculations on…
Customer Experience – The Three Legged Stool
Over the years I witnessed the never ending debate between practitioners of Customer Service/Support and Marketing over which one of them is more critical...
End of Product
The phrase “Build a better mousetrap, and the world will beat a path to your door” is often used as a metaphor about the...
Airbandb vs Hotels – Which Provides Better Guest Experience
I recently returned from visiting Italy and for the first time used airbandb.com to find and book accommodations for a considerable number of nights....
Customer Reviews – Trust, but Verify
During the last two decades customer reviews and ratings became an ubiquitous part of e-commerce. Over 88% of consumers gratefully use them to select...
Poll Timing Dilemma
The other day I booked a flight on a popular website. As soon as the ticket order transaction was completed, I received a nicely...
How Singularity Kills Customer Experience Management
Culturally we are conditioned to look for a SINGLE reason, element or root cause to solve any problem. Remember Curly’s “One Thing” in the...
Voice of Customers Challenge to Product Managers
For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process....
Which is a better investment – Customer Experience or Brand Management?
The advancement of social media during the last ten years gave rise to the power of social customers. That power precipitated fundamental shifts to...
Innovation and Customer Experience
We live in amazing times with endless opportunities to experience and participate in the process of many established industries being re-imagined. However, an innovation...
The secret to high rate of customers retention
It took me a few years to realize that happiness is based on one’s ability to manage expectations. We experience happiness when our expectations...
Cheap Gas, Electric Cars and Customer Experience
Even if you sell a commodity, customer experience often outweighs price considerations. Just because the term Customer Experience Management (CEM) is relatively new to...
Without trust, a business cannot grow. Without reputation a business cannot be trusted.
Customers prefer to buy from companies they trust. When consumers’ choices are limited and they have to do business with companies they don’t trust,...
Algorithms vs People – Customer Experience Perspective
During the last few months I’ve seen a significant increase in a number of articles warning about the onslaught of automation in workforce. A...
Why is it so difficult to get funding for Customer Experience change?
If you are reading this post you are likely well aware of customer experience’s capacity to improve your company’s performance. You are also likely...