Gregory Yankelovich
Gregory Yankelovich
Gregory Yankelovich is a Technologist who is agnostic to technology, but "religious" about Customer Experience and ROI. He has solid experience delivering high ROI projects with a focus on both Profitability AND Customer Experience improvements, as one without another does not support long-term business growth. Gregory currently serves as co-founder of https://demo-wizard.com, the software (SaaS) used by traditional retailers and CPG brand builders to create Customer Experiences that raise traffic in stores and boost sales per customer visit.
Kindle Fire vs iPad2 – new intelligence report
This statement published on Forbes blog inspired me to take another look at customer satisfaction with tablets in question. If there was ever a chance...
Rationality of Management Decisions
It is an inescapable part of our existence that we have to make important decisions in our private and professional lives without sufficient amount...
Customers view of Tablets-2011
This analysis is based on 30,670 customer reviews of 108 tablets published online by December 24th 2011. To insure statistical representation and accuracy of results,...
2011 – Customers view of Smart Phones
This analysis is based on 82,620 customer reviews of 318 smart phones published online by December 15th 2011. To insure statistical representation and accuracy of...
“Social Customer” Segmentation: Case Study in Tablet Market
Marketers used market segmentation methods for a very long time. However, as our abilities to collect and manage information continues to improve, the new...
Musing on Metrics, Marketing and Innovation
How come there often seems to be no direct connection between the things we choose to measure and the goals we are hoping to...
Customer Experience – Fire vs iPad 2
The Kindle seem to make a lot of its customers quite happy and they keep publishing their reviews in the record numbers – over...
Why People Dislike Metrics
I was talking to one of my customers about her experience trying to introduce the use of metrics into the business processes she is...
iPhone 4S knock customer satisfaction ratings out of the park
We finally got enough customer feedback to see the evidence that iPhone 4S substantially improved customer experience compared to iPhone 4 models. Apple resolved...
Can Customer Feedback help to create innovative products??
I keep struggling with the definition of what is an innovative blockbuster product (or service), and this is yet another attempt: A truly innovative...
Customer Experience of smart phones
This is a new analysis of customer feedback, which is available online, about their smart phones. At this time we are tracking and analyzing...
Amazon Fire vs Apple iPad 2
Last week, the announcement of Amazon Fire line of products created a sizable splash in social media, Consumer Electronics, business and IT publications. While...
Customers want us to listen more
This morning, I had an interesting experience. Among many emails, tweets and webinar offerings, I managed to expose myself blindly to two that focused...
Wrong Metrics and Damaging Results
"You cannot manage what you cannot measure." Those are well known and accepted words of wisdom that have been taught to thousands of MBA...
HP Soap Opera starring the TouchPad
Tablet' Market Segment update The last month was full of action if you follow the tablets market segment. HP first started the price discounting to...
Three Ways Metrics Can Hurt Your Business
"You cannot manage what you cannot measure." Those are well known and accepted words of wisdom that have been taught to thousands of MBA...