Customer Experience – Fire vs iPad 2


Share on LinkedIn

The Kindle seem to make a lot of its customers quite happy and they keep publishing their reviews in the record numbers – over 115 per day, every day since Amazon started its shipping. If this flood continues, it will outsell the current Tablet segment champion – iPad 2, our research shows that a number of customer reviews correlates to a number of units sold.

Below is the chart from a Market Intelligence Analysis dashboard that compares the two contenders by satisfaction with attributes of customer experience that are important to the customers. Click on the image to make it larger.

Market Intelligence Analysis


You can find explanation of Attributes concept in this short video


Republished with author's permission from original post.

Gregory Yankelovich
Gregory Yankelovich is a Technologist who is agnostic to technology, but "religious" about Customer Experience and ROI. He has solid experience delivering high ROI projects with a focus on both Profitability AND Customer Experience improvements, as one without another does not support long-term business growth. Gregory currently serves as co-founder of, the software (SaaS) used by traditional retailers and CPG brand builders to create Customer Experiences that raise traffic in stores and boost sales per customer visit.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here